Write a Killer ‘About Us’ Page That Converts.

A question I am asked regularly is: “How do I go about writing an informative and useful ‘about us’ page that people will actually want to read?” As a result I have written this post to give you the edge when writing one of the most important pages on your website. I hope that it is helpful.  Lets face it this page should convert just as well as any other!

The Five Steps

1. Consider: what are you trying to say?
2. Don’t forget your name or company name.
3. Relate any special skills or knowledge.
4. What are you currently doing?
5. Don’t forget your contact details.

Step 1. What Do You Want To Say?

When you are composing your ‘About Me’ page consider carefully what you need to convey to the reader.  Your reader will be interested in some basic facts about you; these should be presented in a specific order. Before you start to write the page it’s worth jotting down the things that you need to include.

Step 2. Don’t Forget Your Name!

This may seem quite obvious but it is surprising just how many people forget to do this.  You should state your name and qualify who you are in one concise sentence.

For example:

If you are an individual you may start with something like:

My name is Steve Mapes and I have worked in the construction industry for more than 25 years.

Or if you are a company you could use a sentence similar to this:

Purecontent.com has been at the forefront of web content creation for 3 years.

Step 3. Relate Your Special Skills.

State any of your special skills or knowledge that might be of use to a reader.  This is your opportunity to hit home with a marketing message by detailing any specialities and skills that will make you stand out from the competition.

For example:

I started literally at the bottom, regularly working on building sites whenever my studies allowed. I am now a busy project manager fully qualified in my field and specialising in multi-million pound projects in the Middle East.

Step 4. Your Current Position.

This is the section where you should bring the reader up to date with your current news.  This is very important as it reinforces what you are trying to sell or achieve.

For example:

My blog, constructionconsultant.com (which I started in early 2002) has the aim of keeping those working in the industry up to speed by reporting on the latest trends and technical developments. My blog also features current news and comment that I think will be of interest and useful to my readers.

Step 5. Your Contact Details.

This may seem the most obvious thing but it is often overlooked.  You should not rely on the ‘contact us’ page of your site.  Ensure that you include an email address and telephone number.  It is always worth offering to answer questions to try and initiate that all important initial contact.

For example:

I am happy to answer queries and can be contacted via email at: smapes@ constructionconsultant.com.

Put all the elements above together and you are well on the way to creating an effective page.

Finished page example:

My name is Steve Mapes and I have worked in the construction industry for more than 25 years.  I started literally at the bottom, regularly working on building sites whenever my studies allowed. I am now a busy project manager fully qualified in my field and specialising in multi-million pound projects in the Middle East.

My blog, ConstructionConsultant.com (which I started in early 2002) has the aim of keeping those working in the industry up to speed by reporting on the latest trends and technical developments. My blog also features current news and comment that I think will be of interest and useful to my readers.

I am happy to answer queries and can be contacted via email at: smapes@ constructionconsultant.com.

If you stick to this simple formula you will provide the reader with just the right amount of information. I am confident that you will soon start to get useful leads from your ‘about us’ page if you follow these simple five steps.