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Google’s search algorithm is ever changing, so it makes sense to seek out a few alternative traffic sources for your content. Target …

Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …

Website changes A decade ago, copy on websites was primarily centred on product descriptions, with webpages largely being a product or service …

Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …

Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …

Summer is almost over, and with just four months of the year and decade left and a busy festive season on the …

Content marketing is not art and instead exists to serve a function, for the brand but especially for the end user, who …

Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …

Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …

The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …

More than two-thirds of B2B marketers are regularly using content marketing to build brand authority, credibility and leadership. Here are a few …

Content marketing can help your brand to reach new audiences, drive engagement, and support key business objectives cost-effectively. It’s also trackable and …

Formatting is the canvas Words are the root of content marketing materials, but you also need to support high-quality prose and messages …

  Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …

Publishing high-quality content is a very important piece of the marketing puzzle, but you also need to keep an eye on the …

There’s a common (and expensive) practice in content marketing that may be unnecessary: paying hordes of influencers and brand ambassadors to promote …

It has become a pragmatic orthodoxy in content marketing that the best copy emphasises the underlying benefits of a product or service …

Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …

Voice search Voice search will be responsible for 50% of all online searches in 2020, according to recent research by Campaign UK. …

If you have been getting bogged down in qualitative and quantitative analysis of content campaigns, you may want to take a step …

Social reach Broad metrics are not always the best way to determine the success of your social content efforts, but reach bucks …

A new study by Heinz Marketing and PAN Communications has found that two-thirds of brands are now more confident in their ability …

Set high standards Creating something truly valuable does take time and effort, but it is a worthy goal for all brands as …

Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …

The quality of your content is not just based on writing and creativity, but also covers factors such as formatting and calls …

Creating content and distributing it on social media can be challenging if you are a micro or small enterprise without access to …

Just ad-lib Strategies need to be communicated from the top down and be documented so that everyone is singing from the same …

Driving engagement on social media is becoming more challenging due to the rise of ads and the ongoing quest for visibility on …

A study released last week by Immediate Future found that B2B professionals are turning to Instagram to consume content as the image-focused …

A report released this week by Immediate Future found that senior B2B buyers are craving informative and opinionated content on relevant topics …

Invest in content creation The majority of B2C professionals said they have increased their spend on ‘content creation’ during the last twelve …

Organic traffic has dropped off Organic traffic is the cornerstone of a successful content marketing campaign. If there has been a drop …

Make it memorable Creating memorable content is the end game for shareability, but how exactly can you stand out from the crowd …

The planning, creative and distribution phases of content marketing take up a significant portion of your time and resources, so you don’t …

The success of content marketing campaigns is dependent on your ability to execute plans and strategies effectively, and a major part of …

If you don’t spend time evaluating trends in social media to improve your content marketing strategy, you’re probably missing out on an …

Internet users have many options available to them. When they need a product or service, they can use the internet to conduct …

Recycling and repurposing content has been a major trend in 2019, especially for web copy and articles that are underperforming. Stagnant content …

High-quality content is always the end goal for creatives, marketers, and brands, but what does this rather vague term actually mean, and …

Documented strategies work Experts have been espousing the benefits of documented strategies for some time, so there’s no excuse not to have …

Focusing on a single format Marketers recently admitted to feeling overwhelmed by the scale of the tools and platforms available to them. …

Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …

Content and search engine optimization are closely linked, so it can pay dividends to consider the latter when you are creating …

High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose …

Content needs to be original and relevant, so creative is never a good option for automation, but the wonderful world of …

Marketers with a mature approach to content not only have a documented strategy in place and an efficient pipeline for creation, …

Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …

Just 5% of content marketers believe that they are “extremely successful”, according to a recent report by CMI, and an area …

Creating high-quality blogs is just one piece of the content marketing puzzle. You should also back up well-written prose with a …

Influencers can amplify the power of your content on social and across the web, but navigating the challenging world of micro-personalities …

Blogs Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of …

Great creative is the central pillar of every successful content marketing campaign, but your articles and blogs are unlikely to fulfil …

With reports far and wide espousing the benefits of long-form content, there has never been a better time for your marketing …

Half of B2B buyers now use content to inform their decision-making about purchases according to a recent report, but many enterprises …

The latest annual Edelman Trust Barometer found that less than half of the consumers in the US trust businesses. Despite there …

Pushing content to audiences at the right time is a crucial and often overlooked aspect of campaigns. Being able to hit …

“Added value”, “relevant” and “engaging” are phrases and words that are regularly cited as the end goal for content marketing, but …

Recycling content is a cost-effective marking option for brands that want their creative efforts to go that extra mile. Just one …

How to craft content that resonates on a regular basis Are you fed up of volatile traffic numbers and the constant …

Adding a selection of eye-catching images to your content marketing materials can make all the difference when attempting to keep a …

Content marketing expert Neil Patel recently released a new video with a number of new tips for marketers and brands that …

Start with navigation The quality of your content marketing output is of the utmost importance, especially if you want to rank …

Republish Content does not have a set shelf life and can be repurposed as you see fit to drive better results …

The majority of marketing teams now publish at least one piece of content every day, but one of the most cited …

The humble blog post is one of the oldest forms of content marketing, but it has never been more relevant in …

The majority of brands now outsource at least one aspect of their content marketing strategy, and with a new Hays report …

Sharing high-quality images on social media is an excellent strategy for cutting through the clutter and engaging with target audiences. Just …

Ranking on the first page of Google and Bing search rankings is a primary objective for marketers, but it can be …

Content has been king for some time now, but 2019 will also see consumers ascend that lofty position as their values, …

Set your goals Objectives and goals should underscore every aspect of your content marketing strategy. You need goals that align with …

To fully comprehend the impact of content marketing and to gauge its success, brands need to identify key metrics, track them …

Three quarters of brands expect content marketing to grow during the next two years and around half manage campaigns that are …

A poor brief can undermine the best content marketing efforts from the start, so it makes sense in 2019 to get back …

Content marketing is more than just executing strategies and campaigns. The concept of digital content has been transformed over the last two …

New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …

Educating readers is a top trend in content marketing at the moment, but you should be wary of publishing overly complex articles …

Great content always starts with great ideas. If you are struggling to pinpoint the right keywords and topics that will engage audiences, …

Visual content can be the cornerstone of any marketing campaign, whether it’s a meticulously researched and engaging infographic to educate consumers or …

With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …

Real value and lasting impact are two phrases that have been trumpeted as key content marketing trends for 2019 in a myriad …

Ever-changing social media algorithms and the rise of fake news and concerns about data privacy have made the task of managing content …

One-size-fits-all content marketing campaigns fail to appeal to the eclectic mix of consumers that populate your target audience, but breaking free from …

Original content Consumers want more relevant and authentic blogs and articles more than ever before, so there has never been a better …

Content marketing strategies are generally centred on the creative process and amplifying reach after blogs, articles and videos have been published to …

Videos will account for the vast majority of global consumer internet traffic in 2019, so it is important that you understand how …

Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …

Mobile-first indexing Google launched its mobile-first index earlier this year, so brands should be doing everything they can to update content for …

CMOs are still struggling to measure the effectiveness of marketing and prove its value, according to a new Gartner report, but what …

Three-quarters of internet users want to consume content to learn about a brand’s products and services and prefer engaging articles, blogs and …

A recent study by Finn Partners found that travel consumers would rather brands serve up authentic content over flashy experiences, but what …

Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …

With just two months of the calendar year left, marketers are quickly making plans for their content campaigns in 2019, but what …

Is your content easy to read? With a focus on keywords and other SEO tactics, brands can lose sight of what really …

Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …

Creating content marketing materials for B2B buyers is a whole different ball game compared to the B2C equivalent. B2B transactions are fundamentally …

Vertical content has entered the mainstream during the last few years due to the remarkable rise of smartphones and the way that …

Brands generally focus on the quality of the written word when creating articles, blogs, whitepapers and other resources, but a new study …

Content marketing can transform a brand’s ability to connect and engage with audiences and stimulate interest in products and services, but getting …

The art of blogging appears to have taken a backseat due to the rise of video and other forms of visual marketing, …

High-quality creative underscores every successful content marketing campaign, but you also need to hone a few other strategies to amplify reach and …

Editorial articles and blogs are the most popular business content format for Millennials and Generation Xers, according to a new survey released …

Holiday season is now just a couple of months away, and Google is preparing for the busy period with a new shoppable …

Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …

Effective planning is essential to creating high-quality, engaging content but too many content marketers fail to make this a priority. If you’re …

Spending time and resources on content that fails to get noticed is one of the most frustrating parts of content marketing. If …

The big data boom offers content marketers a unique opportunity to analyse every digital interaction with their brand to improve decisions, inform …

Executing a successful content marketing campaign is not easy in the B2B sector. But brands can overhaul their efforts by taking stock …

Brands need to increase the emotional resonance of content to drive B2B sales, according to a new report published by social networking …

One of the keys to successful content marketing is to maintain a sharp focus on growth. If your strategy isn’t driving development, …

Artificial intelligence technology is changing how companies do business across industries. Even content marketers need to be aware of how AI impacts …

Connecting with consumers through content is essential, but gathering the right data to inform your strategy can be difficult. A survey can …

Using Google tools to gauge essential metrics is common practice for content marketing professionals. But there are other ways to leverage the …

Every content marketer has heard the old maxim that “fresh content is king”, and, to some extent, this is absolutely true. Regular …

In content marketing, the “what” of your message may capture audience attention, but it’s the “how” that really engages them. If content …

Goal setting is a crucial element in any content marketing strategy. No matter what you hope to accomplish – generating leads, building …

A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year …

Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …

Sometimes, even the most tried-and-tested content marketing strategy will benefit from a bit of a shake-up. If your scheme is starting to …

Study after study has shown that strong, high-quality visuals are increasingly crucial in successful content marketing. The age of social media requires …

According to some estimates, more than 700,000 hours of video are uploaded to YouTube and upwards of 200 million blog posts go …

According to recent market research, the average mobile user spends less than ten seconds on a website before deciding if it’s worth …

With so much digital content focused on millennials and emerging consumer demographics, it can be easy to overlook older audiences. However, research …

Visual content continues to grow in significance for digital marketers. Unfortunately, the cost and time commitment of working with professional photographers, animators …

One of the keys to successful content marketing is the ability to create and distribute information that engages a target audience. Blogs, …

Managing a content schedule effectively can make all the difference in marketing strategy. Here are some practical tips for managing an editorial …

Content production is a huge stumbling block for many marketers. With so much competition for consumer attention online, it can be difficult …

Years ago, businesses believed in the power of “trade secrets”, holding proprietary information or successful habits close and hidden from consumers and …

Blogs have long been a crucial element in content marketing, but there is more to creating a successful blog than link building …

Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then …

Research shows that consumers want to see high-quality videos, graphics and photos from brands. It’s also no secret that the impact of …

The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …

With the meteoric rise of social media and its influence on content marketing, it can be easy to overlook the continued relevance …

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Social media remains one of the best tools for digital marketers, but constant algorithm and policy changes across many of the most …

A successful approach to B2B digital marketing can be broken down into six key takeaways, revealing the unique challenges and opportunities for …

We rely on calendars to help simplify our busy lives. From keeping appointments to organising family activities to remembering important events and …

Not all digital marketers agree about the effectiveness of A/B testing. Certainly, when it’s done poorly A/B testing can be an unnecessary …

Feelings can be a hugely motivating factor in the way people search for things online. Though feeling-oriented searches are often backed by …

Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …

For years, Google has been trying to encourage digital marketers and website administrators to improve their mobile site speed and user experience. …

Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …

Snapchat has ended a busy week with the launch of a revamped Spectacles feature, a new policy for the collection of data …

According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …

Finding the right keyword strategy is one of the trickiest things about content marketing. Oftentimes, it seems as though the keywords you …

Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …

So much has changed in digital marketing in recent years and search engine algorithms are driving the trend. Google alone changes its …

Great content marketing is all about standing out from the crowd. But with blog competition increasing every day and display ad click-throughs …

Digital and SEO strategies are always in flux. As big tech companies like Google or Facebook change their algorithms and policies, webmasters …

Deindexing web pages can actually help increase site traffic by directing search engines to relative pages and eliminating unrelated pages from popping …

Smart marketers recognise the right time to make changes in the way they spend budget and energy to improve brand exposure and …

We hear all the time about how consumer attention spans are shortening, so it seems counterintuitive to think about ways to create …

Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …

An effective call to action (CTA) is much more than a pop-up on a landing page or a tired “Click here!” prompt …

International SEO is the way webpages are organised and optimised to make it possible for search engines to identify the countries, content …

One of the driving digital marketing trends of the past year has been the way content influences search engine optimisation. Those on …

Communication is constantly changing, and your marketing strategy has to keep up if you want to continue to grow and reach new …

Too many digital marketers are consumed by cost concerns when it comes to Google AdWords. Rather than asking how much you should …

In order to remain successful in today’s ever-changing SEO environment, it’s important to understand that Google’s algorithm is constantly shifting in order …

Meta descriptions are essential to any website. These bits of content that display along with a web address in search results are …

Voice search is changing the way people get information. With millions of voice-first devices like Google Home and Amazon Alexa currently in …

There’s nothing quite like a website redesign to refresh your content and information, test out a trendy new look or colour scheme, …

According to recent data, nearly 75% of consumers prefer to spend their money with companies that know them by name and remember …

Consumers spent a whopping $18.2bn last Valentine’s Day, proving that the holiday has become a rich opportunity for both large and small …

Even if you’re an experienced digital marketer, it’s easy to become overwhelmed by the breadth of information collected and reported by Google …

Is your business ready for international expansion? The following tips can help ensure success when it’s time to take your brand global. …

Promoting your brand across social media channels does more than simply raise awareness for your company’s products or services. Unfortunately, even many …

There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …

You already know the importance of maintaining a blog for your business. You’ve worked hard to keep it up to date with …

Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …

If your social media strategy could use a bit of a refresher, try these under-appreciated tips to help build your brand awareness, …

As local SEO grows ever more competitive, you need an aggressive strategy that will set you apart from other neighbourhood businesses. Here …

Facebook Messenger’s newly released ads feature has made it easier than ever to reach potential customers. Yet striking the right tone and …

Online reviews have become an increasing concern for businesses, as customers turn to independent reviews more and more to help them make …

Running a small business can sometimes leave you wishing there were more than 24 hours in a day. You have to do …

Plenty of digital marketers are familiar with the practice of carefully crafting new content to build their brand identity. Of course, this …

Google has announced a limited roll-out of its mobile-first index, offering the platform to a handful of sites that have been closely …

A new year brings new opportunities for digital marketers to adjust their strategy in order to take advantage of emerging trends. Read …

As 2017 comes to a close, here are the top lessons we’ve learned from local searches this year: Customer data levels the …

Smart digital marketers know that mobile messaging is the next great platform for reaching motivated consumers. Emojis, GIFs, stickers and other visual …

Too often, content and social media marketers overlook the importance of writing style in their campaigns. Yet, it’s essential to think about …

Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …

Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it …

Google has recently made official a shift in the way snippets are displayed in search results. A snippet is the page description …

One of the quickest ways to alienate customers is to make your content strategy all about you and the products you sell. …

The Christmas shopping season is crucial for any e-commerce retailer. While your current strategy may have worked effectively all year, now is …

As the new year approaches, these emerging trends are poised to change the way marketers and businesses tackle strategy. AI web messaging …

Prime holiday shopping season is right around the corner. If your brand could use a boost to cash in on festive sales, …

Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales …

A quick assessment of your site’s expired or broken pages can put you on a clear path to a more adaptive content …

Content marketing is everywhere. No matter your background or industry, there’s no doubt you’ve been exposed to it, even if you don’t …

Major brands like Geico, Under Armour, and Coca-Cola are able to experiment with different content marketing strategies because they have the kinds …

Google is reportedly planning a new system of revenue sharing that would help news publishers target prospective subscribers in exchange for a …

Digital content marketing is evolving. Businesses must ensure that content campaigns and strategies keep abreast of change, so they remain at the …

The latest annual blogger survey published by Orbit Media Studios has found that creators are spending more time on long form content …

A new study by YouGov found that older people are unsatisfied with their representations in the content they see online. They believe …

Facebook rolled out two new tools including Dynamic Creative to help brands optimise their content marketing campaigns in the run up to …

Three-quarters of consumers are inspired to purchase products and services after consuming visual content online, according to a new study published by …

National Geographic increased its Snapchat subscriber base by more than three million people in just three months after combining its natural flair …

KFC has earned a well-deserved reputation for using unusual marketing approaches to call attention to the brand. In the past, it has …

This week, the UK’s largest travel firm officially changed its name from Thomson to TUI. Thomson has been a familiar name in …

If you want your business to be successful, you must find a way to differentiate yourself from your competition. An effective strategy …

During the past several years, the EU has been working on proposals that would make Europe a Digital Single Market. If such …

In recent years, content marketing has become a hot topic as marketers use content to attract and engage website visitors. However, many …

Companies with revenues in the billions can inspire business owners to work harder and expand their reach. For example, Under Armour and …

Santander recently said that its latest targeted content campaign has transformed its fortunes by driving a host of important metrics, including site …

Private equity companies are now using content marketing to highlight their expertise within the industry and company culture due to a new …

We asked some of our publishers and contributors what search myths they wanted answers to in 2016. We have put them to our …

Facebook is still the largest social media platform for content marketers, but a new study published by marketing agency Ignite shows that …

Brands need to be visible in social media timelines to drive engagement, but a new study has warned marketers that there are …

Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …

A quarter of consumers are more likely to buy a product or service from a brand if it publishes ad content and …

Tech marketers are ramping up the scale of production and budgets significantly for content marketing campaigns, according to a new report from …

Just 5 per cent of marketers believe that they are at an “advanced level” in terms of creating content with strong visual …

Content measurement continues to be a major challenge for marketers, and Facebook admitted on Monday that it hasn’t done enough to give …

Brands should be wary of the recent “pivot to video” trend and remember the benefits of publishing premium, text-based news and articles, …

Since 2012, one word has struck fear into web marketers: Penguin. Google’s famously unforgiving filter, which followed on from 2011’s Panda, knocked …

Publishers are now using traditional demographics less when targeting audiences with organic content, as younger audiences and other users across social and …

MarketingProfs and the Content Marketing Institute have released their latest annual report concerning content marketing trends, budgets and benchmarks. The good news …

Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …

YouTube is making it easier for marketers to create more personalised content for audiences with the launch of several new tools, including …

Consumers actively looking to buy a product or service are three times more likely to complete a purchase after engaging with shoppable …

Facebook is making it easier for marketers to engage with offline audiences after rolling out new features on Thursday. Brands will now …

Prime Minister Theresa May has called on tech giants to do more in the fight to combat the rise of extremist content …

Written articles are the most engaging form of content for social media users, according to a new comprehensive study regarding the most …

Creating premium editorial content and tailored articles and videos for mobile are two of the best tactics for boosting SEO and ranking …

Brands must be able to identify and engage with their addressable audiences in order to drive positive return on investment with their …

YouTube became the latest digital ad giant to pitch directly to brands at international conference Dmexco on Thursday as it revealed that …

Facebook has continued its brand safety drive with the release of several new measures and tools designed to combat fake news providers, …

Instagram has announced an array of new updates designed to make it easier for brands to publish creative organic content on the …

New data privacy rules proposed by the European Commission could have a devastating effect on the digital ad market and wider economy, …

Improving cross media measurement and accessing quality metrics would drive the next wave of digital content and ad spend, according to a …

Over two thirds of adults in the United States now use social media sites to read the latest news, according to a …

Reebok has recently overhauled its content strategy by publishing shoppable images and videos across social media sites, which allows consumers to discover …

Nine out of ten women enjoy content created by brands and prefer the articles and videos that they consume to be authentic …

Consumers are sharing the vast majority of content through private channels such as messaging apps and email rather than social platforms, according …

Snapchat is often defined as the social media domain for tweens and teenagers, but a new study by media agency UM has …

Developing high-quality content to drive better results on search engines is the most important SEO issue to address this year for enterprise …

More than a third of marketers are struggling to determine whether influencer campaigns are actually driving sales, according to a new study …

Instagram Stories is celebrating its first anniversary, and influencer marketing platform Klear has published a new infographic and research that shows exactly …

Facebook arguably has made its biggest move yet to deter certain publishers from posting fake news after announcing that Pages will be …

The vast majority of retailers believe that the production of “rich content” is a high priority and that it delivers a positive …

Personal care brand Gillette increased its engagement with local audiences by migrating to a content strategy that focuses on publishing lower volumes …

Younger social media users are leaving Facebook for more visually oriented platforms such as Instagram and Snapchat, according to a new study …

Facebook is launching new publisher logos for content posted on the platform so that users can determine whether it is trustworthy and …

Millennials are more eager to embrace brands that speak to who they are and serve up content that enhances their “status,” according …

YouTube is now serving up the latest video content with the launch of a new Breaking News carousel for both its mobile …

Digital marketers are eager to improve the reporting, measurement and attribution of content campaigns and will focus more attention on data analytics …

Smaller brands are using Snapchat to deliver content to consumers in a more intimate environment, according to the latest quarterly report about …

UK ad trade group the Institute of Practitioners in Advertising (IPA) has called on Facebook and YouTube to improve the brand safety, …

Marketing software platform HubSpot has urged brands and publishers to reconsider the recent “pivot to video” after claiming that a mix of …

Branded content is more effective when published alongside display ads, according to a new study by Ipsos Connect and Polar. The media …

Global content marketing revenues increased by 14 per cent to $28.1 billion (£21.7 billion) last year and are set to soar at …

Nearly two-thirds of chief marketing officers are planning to invest in content creation for social media during the next 12 months, making …

Pinterest has finally started rolling out its video ad initiative to brands across the globe after a year’s worth of tests and …

Marketers are blurring the line between content and ad creative in order to deliver more relevant and compelling messages to consumers across …

Christmas is still almost five months away, but retailers are already eager to create their marketing campaigns for the holiday season, and …

Lead generation is the most important content metric for gauging marketing success, according to a new report published by SEO platform Publicity.ai. …

Facebook will prioritise fast-loading content in user’s news feeds after tweaking its algorithm to take into account how long it takes to …

Google has lauded the abilities of artificial intelligence (AI) to remove extremist content on its platforms and has pledged to develop advanced …

Pinterest wants to make it easier for users to surface the content that they are looking for by launching a new search …

Almost two-thirds of customers want marketing content to be tailored to their specific needs and “pain points,” according to a new study …

Brands in east Asia deemed content as one of their most effective marketing channels last year, but the majority are still struggling …

Brands that publish educational content on social media have a better chance of pushing consumers along the sales cycle, according to a …

Brands on Instagram will now be able to get a better snapshot of the performance of their organic content campaigns after the …

Automotive brands should focus on user experience rather than promoting attributes when creating videos and ads, according to new recommendations published by …

YouTube is continuing its crackdown on extremist content by redirecting searches for terrorist articles and videos to a playlist of clips that …

The majority of marketers are not satisfied with their ability to localise content and are generally failing to invest in strategies to …

Google is set to add a news feed to its mobile app and website in order to present users with content that …

Longer forms of video content drive higher content, according to a new report published by marketing enterprise TwentyThree. While social media platforms …

Twitter has been rated as the best social media platform for B2B marketers, according to a new content marketing report published by …

Brands can enjoy more success with their content marketing campaigns by publishing articles and videos that add value to their product or …

The vast majority of marketers say that their enterprises now believe that content is a vital business asset, but almost half admit …

A recent report by MediaRadar suggests that marketers and advertisers are now doubling down on the quality of content following a notable …

One-third of marketers are struggling to establish a content strategy that provides them with the ability and capacity to deliver a regular …

Brands can use podcasts to build an audience if they focus on a “content first and marketing second” approach, according to popular …

Brands should focus on creating content that is entertaining and relevant to their audience rather than pushing their own agenda too much, …

High-quality content is vital to social media marketing success, and other factors such as paid ads, profile design and strategies won’t make …

Marketers are more focused on cross-channel integration for their content campaigns than ever before, but the push to reduce silos is proving …

Twitter offers brands the potential for “unmatched engagement” in the social sphere and has the Internet’s best audiences, according to digital expert …

Content Marketing Institute (CMI) has urged brands to overhaul their blogging strategies in order to actively attract and engage with a target …

Facebook continues to clamp down on fake news after revealing that it has tweaked the algorithm for its news feed so that …

SMEs are missing out on the opportunity to engage regularly with customers due to a reluctance to invest in social media content …

Facebook is launching a new household audience ad targeting feature that enables brands to direct their sponsored messages to specific groups of …

Brands need to optimise their content strategies to ensure that the news and videos they publish are not associated with controversial websites, …

  Facebook is tapping into the recent buzz around influencers by launching a new mobile app dedicated to helping creators better manage …

A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …

Consumers want brands to engage them with customised branded content rather than traditional advertising, revealed a new study by Time Inc, which …

Consumers are becoming more influenced by content shared across the web after a new study by the New York Times found that …

CXOs prefer to consume premium-grade, feature-length articles and reports to gain business insights and inform critical decisions, according to a new study …

A new How Brands Annoy Fans study has again highlighted the potentially detrimental impact of publishing ads near offensive content after it …

A new study has found that content marketing remains the number-one marketing consideration globally in 2017. It has not retained its dominance …

Travel brands must use content to deliver targeted digital experiences that keep consumers engaged across a range of devices, according to new …

Video ads located near the top of users’ news feeds on Twitter are better at achieving brand objectives and make a bigger …

Consumers reward fast-loading mobile web pages with higher levels of engagement, according to a new report published by analytics enterprise Chartbeat. The …

Almost half of marketers are now using interactive content, and 79 per cent are planning to increase their spend on quizzes, assessments, …

Almost a quarter of senior marketers in the UK claim that they are “losing sleep” over the reliability of digital marketing metrics …

Brands need to place a greater emphasis on leveraging analytics tools on social media to identify target audiences and deliver relevant content …

Healthcare practices need to have a clear understanding of the customer journey, deliver a coherent message and leverage social media platforms to …

Sharing branded content on social media provokes positive feelings of happiness, acceptance and engagement for users, and marketers need to better understand …

Brands on Instagram will now be able to post videos, images and carousel ads to engage with consumers on Facebook’s Messenger platform …

More than 80 per cent of chief marketing officers at law enterprises are planning to produce more content in 2017, according to …

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UK cancer support charity Macmillan is overhauling its content marketing strategy to focus on a “poignant but hopeful” brand message and will …

Marketers in the UK are feeling overwhelmed by the pressure to monitor external factors and threats that could have a detrimental impact …

Facebook is making it easier for content creators to tailor articles for Google AMP, Apple News and its own publishing standard with …

Pinterest is rolling out a new form of Promoted Video that will play automatically in a user’s news feed without sound and …

Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely …

More than one in ten consumers in the US will engage with augmented reality content on a monthly basis this year with …

Pre-roll ads are the least disruptive form of sponsored digital content and are more likely to be viewed as informative and engaging …

Pinterest is making it easier for marketers to track how branded content is performing on the visual discovery platform with the rollout …

Media companies are going big on branded content on social platforms, according to a new study by analytics enterprise ListenFirst Media. It …

Consumers are becoming more receptive to personalised marketing content, according to a new report published by consultancy group Kantar Media. The report …

Snapchat appears to be moving away from standard visual tools such as selfie filters and overlays after rolling out an exciting new …

Websites and social media accounts are the most popular content marketing platforms for small businesses, according to a new study by software …

Discovery Networks Asia Pacific has revealed that it is shifting its focus to shorter forms of content as it looks to transition …

Heineken believes that brands can deliver successful, purpose-led content campaigns if they “hit the right tone” and are realistic about what they …

YouTube Director of Family and Learning Malik Ducard believes that “edu-tainment” videos and other related clips that focus on learning while entertaining …

The vast majority of agency executives believe that video is the most effective medium for delivering an engaging brand message and that …

Brands can take advantage of concerns about fake news by delivering high-quality, truthful and relevant content to consumers, according to a new …

Snapchat is making it easier for marketers to purchase ad content with the launch of a new self-serve tool. The video-focused platform …

Health systems and hospitals are recognising the importance of delivering a creative content marketing campaign, but just a quarter deem their efforts …

Large corporations are making interactive content a cornerstone of their content marketing campaigns due to its ability to engage consumers in a …

Branded content should feature an entertaining storyline and be funny and educational in order to engage viewers, according to a new report …

SMEs should look to outsource their content marketing campaigns to a digital agency to save time and resources, according to a new …

The vast majority of marketers believe that their use of content is effective, but just six per cent say that they are …

Global athletic brand Reebok has revealed that it is leveraging real-time marketing methods to determine where and when it needs to publish …

Google has released a slew of new search engine tools to allow users to flag fake and offensive content and tweaked its …

Pinterest is preparing to ditch the “Like” button as it looks at new ways to differentiate itself from rivals Instagram and Facebook …

Brands should evaluate whether they need to extend content to new platforms and make sure that they have a “deep understanding” of …

Twitter has rolled out in-stream video ads for brands as it looks to take on YouTube by allowing marketers to place engaging …

Programmatic digital ads now account for almost 80 per cent of total ad spend on mobile in the US, and the process …

B2B marketers must “go the extra mile” with their content marketing endeavours to overcome the scepticism of potential buyers and show that …

Instagram Stories is slowly becoming the de facto platform for visual brand content after Facebook revealed on Monday that it has now …

The most successful B2B enterprise marketers focus content creation on audience needs and expectations rather than pushing an independent brand story, and …

Brands should establish a collaborative and healthy relationship with content agencies in order to create the most engaging articles and videos for …

Mobile video ads were the fastest-growing ad format last year, and they helped to push overall digital advertising spend past the £10 …

Twitter is increasing the creative options for brands on its Periscope platform with the launch of new Custom Hearts. Broadcasters will be …

The majority of B2B marketers are still struggling to measure the value of their social media content efforts due to a lack …

Brands have a great responsibility to serve up relevant content to consumers and should re-evaluate whether they need to interrupt intimate moments …

Pepsi was forced to pull its new video ad featuring Kendall Jenner on Wednesday following hordes of complaints about how it evoked …

A new study by SmartCompany has found that small and medium-sized enterprises are set to go big on content marketing during the …

UK consumers trust content published by a familiar brand more than information shared by friends on social media, according to a new …

Marketing corporation Omnicom Media Group is looking at new ways to make YouTube a more brand-safe environment for clients with the launch …

Tech marketers need a stronger focus on the use of high-quality content to nurture leads further down the sales funnel, according to …

More than six in ten UK marketers admit to not using any personalisation techniques in their content marketing campaigns despite research showing …

Facebook has launched a new ephemeral content platform and a wealth of camera features as it brings its offerings more in line …

Two-thirds of marketers believe that content marketing is critical for achieving business goals such as audience engagement and customer acquisition, according to …

Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …

Premium video content with a focus on a brand story rather than a hard sell is best for driving engagement and purchase …

Brands will be required to leverage artificial intelligence (AI) and other forms of advancing tech to deliver engaging content that is highly …

Brands building a global social content marketing strategy need to focus on in-depth transcreation rather than simply translate posts and Tweets in …

Twitter is improving its live video functionality with the launch of a new API that allows media publishers to post broadcasts on …

Google is ready to give brands more control over the placement of advertisements across its Display Network and YouTube after it emerged …

YouTube is bringing the curtain down on its Annotations Editor engine as it continues its focus on more relevant mobile-first tools such …

Google has stepped up its attempts to eliminate offensive and upsetting content from search results by using thousands of independent contractors to …

Websites with premium editorial content are the best digital environments for ad visibility and recognition, according to a new study by mobile …

More than a third of enterprises are struggling to execute content marketing and other digital-related strategies effectively, as they believe that they …

Brands need to get better at leveraging premium content to engage consumers and support business objectives, according to the latest Meaningful Brands …

A new digital marketing infographic published by MDG Advertising has urged brands to publish more in-depth content pieces and conduct regular analyses …

Older teenagers in the UK and Germany are particularly receptive to branded content and react favourably to native articles, celeb content, branded …

Facebook is empowering all marketers on the social platform to get more in-depth metrics for their content and ad campaigns with the …

Brands and publishers need to ensure that their content is immersive and engaging and provides an immediate benefit to consumers in order …

Brands that focus on in-house content creation are generally unsatisfied with the results and are struggling to identify and invest in content …

Content marketing is the most important digital-related activity for organisations in 2017, and more than half are planning to increase their investment …

Content marketing platform BrightEdge has launched new local search and site audit capabilities to empower brands to deliver engaging and compelling content …

YouTube has seen exponential growth in video consumption figures in recent years, and it announced on Tuesday that its users now watch …

Millennials prefer to consume “bite-size content” and are open to engaging with brands in a variety of online and offline marketing formats, …

Marketers must outline a documented strategy and commit fully to their content endeavours to have the best chance of succeeding in 2017, …

Facebook is set to increase its monetisation options for brands creating content on the platform with the introduction of ad breaks for …