Write a Killer ‘About Us’ Page That Converts.

A question I am asked regularly is: “How do I go about writing an informative and useful ‘about us’ page that people will actually want to read?” As a result I have written this post to give you the edge when writing one of the most important pages on your website. I hope that it is helpful.

Blogs have increasingly important public role in UK

We have written on numerous occasions on the growing importance of blogs for businesses and community organizations in an increasingly information-driven world. Recent political events in Britain underline the fact that people in the highest offices have come to understand the value and importance of blogs, as the activities of bloggers start to have a noteworthy political, social and economic impact.

Get Your Website Into Google News in just 10 Steps.

Google News has always been seen as the exclusive domain of very large websites with comprehensive brand presence: no more!
Just follow these 10 steps and you will be on your way to Google News Glory! This post has been written to help get your site ready to be submitted to Google News. Once you are accepted into the google news feed you can look forward to a captive audience of readers, more subscribers, free traffic and some great quality in-links straight to your site. Each of the 10 steps of this system is detailed below. Happy news writing and good luck.

How To Write Great News Stories In 6 Steps

Writing a good news story is not easy and requires practice but if you follow this recommended structure you cannot go far wrong.
Step 1: The Headline – Make sure its news related.
Step 2: The Lead – The lead relays the facts.
Step 3: The Why – Expand upon the lead.
Step 4: The Who – Who is [...]

The three golden rules of content writing

The North Bay Nugget, a Canadian regional newspaper, recently published three “golden rules” on how to be a successful freelance writer. Most veteran freelancers and content writers probably agree that it is not especially difficult to launch an online writing career, but it is far more challenging to actually stay and prosper in this business [...]

Simple Ways To Write Effective Headlines

Do you have problems writing effective headlines & blog post titles?

When writing copy for the web it is vital to use headlines and titles effectively to grab the attention of the reader.  This initial hook, or lure, must be compelling enough to make the reader want to carry on reading the remainder of the article.
How [...]

White Label Marketing – What is it?

A great deal of Internet content is written specifically for companies that utilise white label marketing in their businesses.  These organisations include manufacturing companies, retailers and providers of various types of service.
Marketing companies will often rebrand a product or service to give the impression to the customer that their company in fact made the item [...]

Increase Conversion – The Top 10 Landing Page Tips.

If you are reading this then you are most probably an internet marketeer who is investing both time and money in your website. Lets face it, the cost of PPC traffic is rising and the golden days of “build it and they will come” are just a dim and distant memory. In these times of economic misery its more important than ever to make sure any visitor to you site is pointed in the right direction, that direction being the make you money direction!

WRITING EFFECTIVE HEADLINES

Do you have problems writing effective headlines and blog post titles?

When writing copy for the web it is vital to use headlines and titles effectively to grab the attention of the reader.  This initial hook, or lure, must be compelling enough to make the reader want to carry on reading the remainder of the article.
How [...]

The Art of Effective Précis.

To précis a piece of writing means to summarise the content. In other words to reduce the word count of the original piece whilst effectively retaining the main points of the content, preserving the meaning and the feel of the original piece. When I was at school in the 1960’s this formed a major part of the GCE (General Certificate of Education) English Language syllabus. In the final examination the précis section accounted for about 20% of the final marks. Sadly, this skill does not seem to be taught in UK schools these days.
Perhaps someone could enlighten me as to whether or not this is the case in the US?
Is the art of précis important?

Very much so: this is an important tool in your language armoury. If you are in a job where you are dealing with written reports and documents or indeed writing copy for whatever purpose, you will regret not having honed this skill.