Increase Conversion – The Top 10 Landing Page Tips.

If you are reading this then you are most probably an internet marketeer who is investing both time and money in your website. Lets face it, the cost of PPC traffic is rising and the golden days of “build it and they will come” are just a dim and distant memory. In these times of economic misery its more important than ever to make sure any visitor to you site is pointed in the right direction, that direction being the make you money direction!

Bloggers impact corporate world

As a sure sign that bloggers are receiving increasing attention from highest offices of the corporate world and that blog posts are being read by major companies, Irish low-cost airline giant Ryanair has entered into an unusual exchange with online freelance writers. Jason Roe, an avid blogger and freelance web developer, posted a blog entry [...]

Freelance writer decides to travel around the world

Anyone who thinks that freelance writing is monotonous or boring might change their mind by simply looking at the daring adventure that British freelancer Paul Smith has decided to embark upon. Smith, who writes for a wide array of websites, as well as the United Kingdom’s Guardian newspaper, will travel to all corners of the [...]

Schoolboy becomes award-winning blogger

A fourteen year old schoolboy from Ireland scooped up the small island country’s top blogging prize, when he won first place at the Irish Blog Awards. The online writings and musing of Tommy Collison, based in Limerick, have caught the attention of the most well-read, adult audiences, despite the talented young author’s age. Collison seems [...]

Blogging helps build author or publisher credibility

Traditional book and magazine publishers and the world’s largest newspapers are facing a major threat by the rise of blog writing across the United Kingdom, Europe and North America. Readers are often attracted to the fact that blogs offer valuable information produced by ‘ordinary’ people who are far more accessible and willing to engage in [...]

Quality web content can help expand small businesses

Business magazine CanadaOne suggests that entrepreneurs or small companies looking to expand their online presence – or those seeking to establish major e-commerce firms – start off by regularly adding original written content to their websites, in order to attract visitors and also retain their already existing

Freelance writing provides flexibility and extra part-time income

Freelance writers in the United States, the United Kingdom and elsewhere in the Western world often bring a wide range of work and life experience to their craft. As the current economic crisis deepens, people from all walks of life who enjoy writing are finding that working as a freelance writer can be among the [...]

WRITING EFFECTIVE HEADLINES

Do you have problems writing effective headlines and blog post titles? When writing copy for the web it is vital to use headlines and titles effectively to grab the attention of the reader.  This initial hook, or lure, must be compelling enough to make the reader want to carry on reading the remainder of the [...]

The Art of Effective Précis.

To précis a piece of writing means to summarise the content. In other words to reduce the word count of the original piece whilst effectively retaining the main points of the content, preserving the meaning and the feel of the original piece. When I was at school in the 1960′s this formed a major part of the GCE (General Certificate of Education) English Language syllabus. In the final examination the précis section accounted for about 20% of the final marks. Sadly, this skill does not seem to be taught in UK schools these days.
Perhaps someone could enlighten me as to whether or not this is the case in the US?
Is the art of précis important?

Very much so: this is an important tool in your language armoury. If you are in a job where you are dealing with written reports and documents or indeed writing copy for whatever purpose, you will regret not having honed this skill.

Hooking A Reader Straight Away Is Vital, Here’s How!

When you are writing for the web, it’s a completely different thing than writing for a print medium. People who are looking for information online are more apt to skim through a web page to see if it contains the information they are looking for than to settle down to read the page in detail. If you want to capture your reader’s attention and keep them reading to the bottom of the web page, you need to get to the point