Blog
5 Reasons You Need a Blog
If you are in business today, you probably already appreciate why you need to have a web site. There are good reasons why you need a blog as well, but many companies haven’t gone ahead to set one up. There are some really good reasons why you should start a blog now. Consider the following: [...]
Corporate blogging becomes key PR strategy
Traditional public relations firms are having a difficult time keeping their clients these days, as a growing number of companies use blogs to market their products and keep in touch with their customers. According to one prediction, approximately 70 percent of public relations companies in operation may have to fold in the foreseeable future, due [...]
Get to the Point: How to Get (and Keep) Your Readers’ Attention
Web writing is different from other forms of communication. The tactics that you would use when writing a magazine article or a book won’t be nearly as effective in cyberspace. People who are looking for information online are more likely to skim a web page’s content looking for information than to take the time to [...]
Content creation companies play key role in recession
Freelancers and content writers seem to be playing an increasingly important role during these recessionary times, as a growing number of companies are cutting back on in-house writing staff and expensive contracts, while looking for an alternative way to produce written material. Many firms now turn to content creation companies and affiliated freelance writers, who [...]
Resist the Urge to Overwrite Your Web Content
Writing for the web is not the same as writing for other purposes. While you might be able to get away with large blocks of text or lengthy paragraphs in books, magazines, or reports, this style doesn’t work well online. People who are looking for information on the Internet usually want to get it in [...]
Readers Love List Posts: Find Out Why
As you surf the Internet, it’s quite common to find lists on blogs and web sites, but have you ever wondered why this type of content is used? List posts are very effective in drawing traffic to your web site or blog because the title acts as headline. Web surfers respond well to well-written headlines [...]
Number of freelance writers grows as newsrooms shrink
As newsrooms cut staff and while major newspapers and media companies such as CanWest face daunting times, freelance writers in the United States seem to be weathering the current economic storm much better than traditional newspaper journalists. According to Medill Reports, a publication affiliated with Northwestern University, an array of writing assignments awaits freelance writers, [...]
Fortune 500 blogs focus on informative newsworthy content
A growing number of Fortune 500 companies have come to realize the importance of blogs in their marketing campaigns and in retaining existing customers. According to the most recent statistics, approximately 12 percent of Fortune 500 companies engage in regular blogging and the key characteristic among the vast majority of these blogs is that the [...]
Major companies turn to blogging worldwide
Companies throughout the world are recognizing the importance of launching blogs as an integral part of their marketing strategies. This is even occurring in developing, non-western countries. LG Electronics, a prominent international firm, for example, has recently decided that blogging might be the way to build and maintain a loyal customer base in Malaysia, even [...]
Target Your News Feed to Your Customers’ Needs
One of the keys to driving traffic to your web site (and increasing revenue) is to update your content on a regular basis. Adding a news feed toyour site is a great strategy for accomplishing this goal. Not only does this feature give you a steady stream of new content, but you can target your [...]
