Blog
Bloggers take ethical practices seriously
A major survey conducted by researchers in Singapore and involving 1,000 participants discovered that both personal and professional bloggers paid a great deal of attention to ethics, accountability and attribution when they published news material to the internet, despite the fact that there is nothing even remotely close to a widely accepted code of conduct for the blogosphere. The vast majority of bloggers, however, understand the importance of providing readers with reliable news content, opinions and analysis underpinned by facts, and not polemics, as well as proper citation and attribution of pieces written by other writers. According to the survey’s findings, bloggers feel that the most important ethical issue they face relates to attribution. As such, there is a widely-held belief that producing original content, and always properly citing material taken from another news source forms the very core of good blogging. The second most important value held by bloggers is producing content based upon reliable, newsworthy information
Blogs become prized possessions
When journalist Nikki Finke sold her entertainment news blog, “Deadline Hollywood,” for a whopping $15 million earlier this week, all eyes in the media business turned to blogging and just how important and valuable this tool has become when it comes to reporting on current events, publishing opinion pieces and influencing consumer practices. Finke, a [...]
Three tips for successful content writing
Content writers are the motors behind the internet, while websites, articles and blogs serve as the driving forces behind the web. Yet writing good internet content is sometimes easier said than done, but following three basic tips can help make articles and blog posts more appealing to internet users who are inundated with online information. [...]
Bloggers advised to focus articles on what readers seek to know
Chris Brogan is among the world’s veteran bloggers, having started his blog back in 1998, when blogging was an entirely new phenomenon and the occasional hobby of an elite group of technologically savvy internet users. At first, Brogan tried to write about any and every topic that happened to come across his mind, but as [...]
Starbucks uses corporate blog to extend brand
Starbucks is a name widely recognized through much of the world as the trendy Seattle-based coffee shop chain. Yet over the years, Starbucks has realized that its sales were stagnating and that competition in this lucrative industry was becoming fierce. In order to solidify and expand its market share, as well as to solicit candid [...]
Three tips for successful corporate blogging
David Meerman Scott has spent years in the field of social marketing and as blogs become an increasingly important part of the promotional strategies developed by companies, this specialist offers three tips on successful corporate blogging. The first, and perhaps most important, step is to be very familiar with the latest trends in a given [...]
Veteran freelancer offers tips to content writers
Randy Jernigan knows most of the ins and outs when it comes to the world of freelancing and content writing, after more than two decades worth of experience in the field. Recently, Jernigan decided to share tips and pointers on what factors can make for a successful content writer. One of the most important qualities [...]
5 Ways to Include Keywords in Your Copy
You know that you need to include keywords in your copy so that it can be indexed by search engines. You want to drive traffic to your site by using this strategy effective. Here are five ways that you can include keywords in your copy: 1. Headlines When you are preparing your web copy, make [...]
Blogging celebrates tenth anniversary
Over the years, blogs have become such a vital part of our online experience and a term so commonly used in print, digital and electronic media, that it is often easy to forget that blogging is celebrating its first decade of existence this year. While the term “weblog” was first used by Jorn Barger—America’s very [...]
Why News Feeds Improve Search Engine Rankings
If you are a web site owner, one of your goals should be to get a high search engine ranking for your site. Ideally, you want to be in the top 10. Adding a news feed to your site will help to improve your ranking on various search engines and make it more likely that [...]
