Blog
Successful blogger becomes celebrity
One of the best ways for individuals or companies to get noticed is to start up a well-written, engaging and frequently updated blog, as fashion expert and avid blogger Scott Schuman learned first-hand. Only a couple of years ago, Schuman was just one of tens of thousands of North American bloggers, yet earlier this week he was given a spot to popularize his blog and meet fans at Holt Renfrew, Toronto’s most prestigious clothing store.
Corporations look to spend more on internet content
Print publications that rely heavily on advertising revenue are feeling the pinch as the recession drags on, but the world of digital written content and marketing seems to be performing much better. According to a recent survey of corporate executives in charge of marketing ventures for their respective companies, the majority of firms will be spending more than ever before over the next six months on internet-based marketing campaigns, including both advertising, as well as content writing. But most of these companies—some of which have digital advertising budgets that surpass $1 million per annum—will target a handful of the most popular sites and blogs when it comes to marketing and attracting prospective clients. An increasing number of these execs now realize that most of the growth is taking place in the case of so-called “mommy blogs” and news-based websites geared towards women.
Three tips for quality content writing
Producing written content that is effective, lucid and catchy is easier said than done and many company CEOs struggle when their employees demonstrate difficulty in expressing themselves in written English. The British periodical Business in Berkshire recently published a story on just how much difficulty some company directors have when it comes to entrusting their in-house staff with content writing. For example, the director of a prominent consultancy firm spoke with the journal and recalled a time when he recently asked one of his employees to produce a brief report on a pressing issue and allocated one hour for this task. Yet once the staff member submitted the completed report, the director was forced to spend more than half an hour just correcting the stylistic and grammatical errors.
Growing number of women become bloggers
When blogging first took off 10 years ago, it was a niche hobby dominated very heavily by computer-savvy men. But since corporate blogging developed into a mainstream phenomenon thanks to the rise of Web 2.0 technology and as a growing number of firms started to pay close attention to what consumers were writing about their [...]
CNN honours bloggers at international conference
For the first time ever, a major world media giant, CNN, has decided to award some of the world’s best blogs and bloggers at an international conference held in Durban, South Africa. The conference traditionally involves journalists based in Africa and associated with print publications, television and radio. But this year CNN’s conference organizers decided [...]
Web content writing among most important priorities for businesses
According to a survey that examined online job trends among companies throughout the Western world, web content writing was among the most important priorities for firms that maintained a prominent internet presence. In fact, jobs that had to do with web content creation came out in sixth place in an extensive survey which rated the prevalence of various types of internet-based contracts. Other than content writing, search engine optimization (21st place) and copywriting (23rd place) were also among the top 25 most popular internet jobs.
Major history book on blogs published as blogging spreads
After having first appeared 15 years ago as the niche hobby of a small group of computer-savvy computer enthusiasts, corporate blogs have now become a staple marketing strategy for companies and private organizations throughout the world. Author Scott Rosenberg’s recently released 400 page book entitled “Say Everything—How Blogging Began,” is the most extensive publication ever [...]
How to make good use of content writing
Content writing is taking an important role in the marketing strategies of companies both large and small throughout the world. What this means is that a rapidly expanding number of corporations are turning from the traditional avenues of marketing—namely brochures and overt advertisements—in order to draw in clients by offering them useful, non-commercial information , while also spreading the word about their products and services. An experienced freelance content writer can produce articles on just about any newsworthy topic, but the best way to get the most out of such a piece is for the given company to pre-select a group of keywords, which can then be used in the actual article. Google’s search tool crawls through websites by looking for keywords. Ensuring that central expressions are included and repeated in an article will make it much more likely that potential clients will find the page when they use major online search engines.
Bloggers hold major international conference
As a clear sign of the rapidly rising importance of blogs, bloggers from the four corners of the world met in Montreal this past weekend, to discuss the role that blogging will play in consumer society as Web 2.0 technology gains ground. Entitled WordCamp, over 200 bloggers met up in Montreal for a two day conference on the rapid expansion of the blogosphere, as well as how blogging has challenged the traditional world of journalism.
Three ways to ensure credible content writing
Content writers don’t only have a responsibility of providing well-written news articles, informative short essays and other pieces, but they must also aim to ensure that the information that they base their story on is credible. In an age when the internet offers an information overload and when thousands of blogs are springing up each day, credible content writing can sometimes be easier said than done. But following three key steps can help ensure that what freelancers produce is both well-written and well-researched.
