RSS can be defined as a group of standardized formats for Web feeds that are used to publish content that has to be regularly updated.  This includes podcasts, news items and blog content. These RSS documents are usually referred to as a “feed” or a “web feed.”  Normally, an RSS feed will contain either a summary of an item from an associated website or the entire text.  There are two ways in which RSS enables a person to stay informed about a particular website’s content from an automated source:

•       the information is piped into a special program
•       the information is piped in through a filtered display

The main benefit of an RSS feed as a user is that you can accumulate information from multiple websites and aggregate them all into one location.  Desktop or web-based software called an “RSS reader” needs to be utilized in order to read the RSS content.  The user can specify what categories of information he/she wishes to receive from the various sites that have feeds.  For example if you are particularly interested in the latest news from the ‘car hire’ industry then by entering that detail you will receive relative accumulated news items from several sources on a daily basis.  There are several sites that provide free downloads of RSS feed readers if the site that you wish to subscribe to does not do so.  Most sites that provide an RSS feed will also show a link that will allow you to download the reader software.

 The term RSS refers to the following three formats:

• RDF Site Summary (RSS 1.0 and RSS 0.90)
• Really Simple Syndication (RSS 2.0)
• Rich Site Summary (RSS 0.91)

RSS has great benefits, especially if you have an online business yourself or are a customer needing constant updates from a website. It is a very useful resource for any website to offer to users who simply have to subscribe (usually free of charge) to use it.  Customers/readers can be delivered new content literally every day if necessary. Because RSS contains a feature that allows the reader to choose (opt-in) the type of feed that they want to read, it functions in a similar way as does an auto-responder.

If you need to provide/receive news content on a minute-by-minute basis as well as wanting to regularly update your own site with current information, RSS feeds are definitely the easiest and most efficient way to achieve those goals.

This may all sound rather complicated but it is a simple enough system to use once set up.  So why not subscribe to our feed today and start to benefit from being up to the minute with all the latest news from www.purecontent.com.

News articles act as a means whereby your customers and website visitors will see you as a provider of trustworthy and relevant information, which helps you build up a rapport and trusting relationship with your website visitors. 

In turn this will transform not just your website, but also the effect which your website has, making it relevant, up to the minute and an authority in its field.

Articles written in a style which is tailored to your needs will also maximise the amount of time that people spend on your website, as they may see different articles of interest.  But you may also be able to capitalise by using the articles to direct traffic to any pages of your website which generate income. 

 So articles should be viewed as not just a means of giving information, but also as away of generating better search engine results, potential income enhancers and establishing your position as a trusted authority in your field.

Target Search Engines

Having a resource which provides you with a singular and specialised archive of your own unique content, will maximise the size of your website and also drive search engine traffic to it, thereby hitting a target audience which can be almost limitless.

 Once on your site, you can then entice visitors to the pages which generate income or get them to look at pages you specifically want them to read.  Or you can do both!  This is done using relevant and carefully crafted links from the articles, to the pages you choose as being particularly important for readers to visit.

So your news articles will act as the foundation stones for a new and dynamic aspect of your online business and it is important to acquire them from a reputable, competent and supportive business: in other words, from Pure Content.

If you want to take your website onto another level and establish it, not just as a leading website, but also as a knowledgeable, trusted and eminent authority, then consideration has to be given to using PureContent news features.

 Experts in your field

A news feature is an in depth analysis of a topic or issue which will be of particular relevance and interest to your website visitors.  This analysis brands your website as being expert and professional, in one hit.  Readers will be informed by the content and will trust your website as a leading expert in its field, whatever that may be.  So you can establish a website that really is an authority and the trust which is built up between you and your website visitors can greatly assist in terms of social networking marketing strategies.

Features are written by senior and experienced writers, who are able to execute the required research, copy writing and submission in super quick time and to a standard of the highest possible professionalism.  The additional bonus to you is that the unique copy, created specifically for your site will assist in recognition by search engines.  Features can also be commissioned from journalists who are expert in your field, thereby producing very in depth information.  This flexibility, with writers ranging from generic to specialised is a unique selling point of our business and adapts to suit your changing requirements and keep you constantly provided with copy that meets your needs.

News Articles

Whatever you want your website to achieve, whether that be simply giving potential customers information in a professional and corporate style, or if you want dramatically improved results from search engines or you just want to communicate better with your clients, then news articles will act as the foundation for achieving your goals.

The relationship between PureContent and its clients is singular and exclusive, since our team of writers/journalists write purely to the brief that is set by the client.  Generic news and newsfeeds are now recognised as being disingenuous to your website’s readers.  They demand new, innovative and individual content : anything less is almost patronising to their intelligence, so you need to meet their needs and provide dynamic and ever changing content.  A manager, responsible for your portfolio will be assigned to your brief and they will have extensive experience of content delivery issues, attaining the most effective website marketing as well as boosting search engine results.

Again, this will help your recognition by search engines, as well as start marketing processes, to enable you to market your website at an incredibly low price. 

 Our service doesn’t just stop at NewsFeeds, since they are only part of the story.  You need return on that news, you need it to elicit further interest and excitement.  You want it to pay its way, so we help you maximise the benefits which the newsfeeds will bring.  The newsfeeds themselves are delivered by state of the art technology, which is then backed up by a potentially limitless supply of products, designed to act as marketing tools and search engine optimisers, such as podcasts, newsletters or even comments made by your users.  The technology is constantly adapting to meet our clients’ needs.

We have incredibly flexible licensing agreements that will enable you to secure the type of licence that meets your exact needs and specifications.  Thus you have all the benefits of our sophisticated news delivery service, but you have the freedom to then store the newsfeeds and use them as a research tool on your website.

PureContent fully understand online markets and the needs of potential visitors, but more importantly, what they want to read on your site: namely content that is interesting and engaging, but also unique.  If they can read an article anywhere, they won’t bookmark your website, but if you offer content that can offer an intelligent or different slant, then they are sure to come back and tell their friends, which can certainly help with social network marketing.

PureContent delivers professionally written content, which will single you out from competitors.  Your website becomes one that actively targets potential users and recognises their demands, interests and just what will attract them to your site.  In turn the creation of unique content which is smart, well written and right at the cutting edge, will increase your identification by search engines, scoring a double hit.

Our writers are professional, trusted and expert and so provide relevant and expert content, but they are also individual and creative, enabling them to slant news and items fully towards your target audience.  The back up of a strong editorial team provides the strong foundation upon which this creativity is based.  This offers you  the ingenuity of a team of creative content writers, who are able to tap into the psyche of potential website visitors whilst also creating a culture of trust between PureContent and its clients.

A PureContent News Feed is almost unique in that it is an amalgamation of  individually written and crafted features, articles and news, all fed directly into a client’s website.  These are written daily and updated frequently during the day,  enabling clients to have unique and personally tailored news feeds on their sites.  This provides online visitors to your site with articles and features that interest and absorb them, which in turn keeps them coming back to your site and they begin to trust it, use it and then spread the word about its usefulness.

We have had a massive response from the post and we would like to thank everybody at Shoemoney Media for choosing to review us.  It has been a great learning experience for us as we attracted responses from a huge cross section of the online market and how their needs vary with regards to content.  We have several new products in mind for the smaller user so watch this space.