The year is well underway, and several content marketing trends have emerged as ones to watch for 2018.
- More and more published content
There’s no doubt that great content is king, so marketers will be creating even more of it this year. With so much content in the digital space, it becomes imperative for marketers, creators and audiences to understand its effects:
- Marketers will need to do even more content management using sound analytics and software.
- Content creators will have to produce material that targets consumers at the middle and the end of the sales funnel.
- Audiences will increasingly look for ways to cut through the noise, mainly through seeking personalised content.
- Shift away from text
Text-based content will continue to have relevance, but brands and marketers can no longer rely on blog posts or news articles exclusively. Video – especially live video – images, voice optimisation, interactive polls and quizzes, infographics and other shareable, non-text content will have a greater impact.
- Trust and transparency
Marketers will look to improve consumer trust in a variety of ways, including integrating user-generated content, social media engagement, soliciting positive testimonials and consumer reviews, and offering value-added content like free tips, tutorials, e-books and other resources.
Understanding emerging trends is important but figuring out how to implement relevant trends into your existing marketing strategy is essential. Early adopters can build significant momentum that will help them push past the competition and break through campaign plateaus.