Google Search is celebrating its 20th anniversary on Tuesday by announcing a slew of new updates, including the arrival of a ranking algorithm for images so that users can access the most relevant visual content with just a few clicks.
It is fair to say that Google Search has come a long way since 1998, and Google wants to take its platform to the next level by powering new updates and changes with its innovative AI technology. This means more customised and personalised content than ever before.
The headline addition is a revamped AMP Stories, which will now use AI and machine learning to serve up automated content. Publisher content will now feature in news hubs at the top of SERPs, while text from editorial articles, news and blogs will be overlaid on videos and images.
Google executive Cathy Edwards said that Stories will offer a “more visual way to get information from search and news”. She added: “This format lets you easily tap to the articles for more information and provides a new way to discover content from the web.”
AI will also be on hand to generate preview clips of videos when they are relevant to a user’s search. This feature will see the most engaging parts of a video being surfaced for added value.
The changes are rounded out by a new job search tool, AI-based search prediction for flood alerts, and an Image Search overhaul. Alongside the new ranking system will be Google Lens integration. This will allow people to scan an image and get more information about it.