Google may be ready to make content even more shareable in search results after SEO experts spotted new icons in SERPs that offer users the ability to share, open a cache page, and open webpages in a new window.
Google is often looking at new ways to improve the usability and experience of search for end-users and regularly tests new user interfaces, though many of the changes remain in the beta phase and never see a full rollout.
The latest update sees a row of small icons featured at the top of SERPS next to the webpage header. Users in the beta test will be able to click on one of the three dots to bring up new actions.
This is not the first time that Google has attempted to bring sharing to search as it first did so via Google+, but it has yet to fully implement any clickable features. Experts believe that the latest user interface could eventually see a wider rollout, especially if it prompts searchers to interact with results in new and interesting ways.
New data released this week has also found that Google My Business listings continue to be a popular resource in countries around the world as the average business is found 1,009 times every single month, which equates to 33 times a day.
While brands are surfaced regularly, the average conversion rate is relatively low at 5%, though the study by BrightLocal found that 59 positive actions are made by consumers from Google My Business during a four-week period, which can have a notable impact over time.