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There is a strong sentiment among consumers to reject a brand entirely if it is seen to publish ads next to “unsafe” …

Consumers actively looking to buy a product or service are three times more likely to complete a purchase after engaging with shoppable …

Programmatic digital ads now account for almost 80 per cent of total ad spend on mobile in the US, and the process …

Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …

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