Branded content

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Organic social media channels are the preferred method of distribution for brands creating video content, according to a new report from Wibbitz. …

Editorial content and engaging visuals can help to differentiate brands in the digital marketplace according to a new study from CMO Council. …

Brands are now more confident that editorial articles and prestigious blogs will resonate well with audiences compared to a decade ago, according …

Consumers spent a whopping $18.2bn last Valentine’s Day, proving that the holiday has become a rich opportunity for both large and small …

Branded content is much better at driving awareness and engagement compared to paid impressions on Facebook, according to a new study by …

Branded content with longer headlines are better for driving engagement with target audiences, according to a new study published by tech enterprise …

Publishers are now using traditional demographics less when targeting audiences with organic content, as younger audiences and other users across social and …

Nine out of ten women enjoy content created by brands and prefer the articles and videos that they consume to be authentic …

Branded content is more effective when published alongside display ads, according to a new study by Ipsos Connect and Polar. The media …

Sharing branded content on social media provokes positive feelings of happiness, acceptance and engagement for users, and marketers need to better understand …

Pinterest is making it easier for marketers to track how branded content is performing on the visual discovery platform with the rollout …

Media companies are going big on branded content on social platforms, according to a new study by analytics enterprise ListenFirst Media. It …

Snapchat appears to be moving away from standard visual tools such as selfie filters and overlays after rolling out an exciting new …

Branded content should feature an entertaining storyline and be funny and educational in order to engage viewers, according to a new report …

Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …

Premium video content with a focus on a brand story rather than a hard sell is best for driving engagement and purchase …

Brands will be required to leverage artificial intelligence (AI) and other forms of advancing tech to deliver engaging content that is highly …

Older teenagers in the UK and Germany are particularly receptive to branded content and react favourably to native articles, celeb content, branded …

There were two key takeaways from the latest Brand Storytelling conference which featured talks from experts from big brands, agencies and media …

Polaroid has revealed that a new marketing strategy focused on the use of social creators has helped to drive a sales increase …

Longer forms of social video storytelling were incredibly effective in driving engagement during 2016, according to a new resource published by media …

Publishers, celebrities and brands are now able to share branded content on Facebook after the social media giant announced major changes to …

With Apple announcing plans to let people use ad blockers for web browsing on iPhones and iPads, publishers are looking at ways …

Branded content | Purecontent