Digital content

All the posts published.

According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – …

The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …

Marketers need to move away from a reliance on “vanity metrics” and instead show business leaders that digital content can deliver return …

Big brands are coming together to force through changes to the digital ad market in order to make it more transparent and …

Digital agencies can play a vital role in the rapid deployment of content across platforms to engage with audiences according to Accenture …

Content is set to transform public relations and communications in 2018, but a new study from Version 2.0 Communications has found that …

Snapchat is making it easier for content marketers to track important cross platform metrics for their ad campaigns, after rolling out its …

During the past several years, the EU has been working on proposals that would make Europe a Digital Single Market. If such …

Tech marketers are ramping up the scale of production and budgets significantly for content marketing campaigns, according to a new report from …

Written articles are the most engaging form of content for social media users, according to a new comprehensive study regarding the most …

Improving cross media measurement and accessing quality metrics would drive the next wave of digital content and ad spend, according to a …

Pre-roll ads are the least disruptive form of sponsored digital content and are more likely to be viewed as informative and engaging …

More than a third of enterprises are struggling to execute content marketing and other digital-related strategies effectively, as they believe that they …

B2B marketers should take advantage of IT professionals’ growing content consumption habits by delivering a “variety of pertinent content” that will drive …

Only half of B2B marketers have a documented strategy for their content marketing efforts, and even less have outlined a campaign for …

Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …

Content must be tailored towards mobile devices and platform-agnostic to meet the needs of consumers in 2017, according to a new study …

Google AdWords Express is aiming to make it easier for SMEs to optimise their advertising and marketing campaigns with several new features. …

A new study carried out by information tech specialist Bitkom suggests that the value of digital news content in Europe is increasing.  …

Video tech and analytics company Zefr has analysed the vast brand potential offered by the upcoming Summer Olympics in Rio and has …

Google has released version 11.3 of AdWords Editor to advertisers globally. The new update includes notable additions such as TrueView video campaigns, …

Facebook is making real-time content more visible in its News Feed after confirming that live videos will feature more prominently, giving users …

Can neuroscience help create more meaningful digital content? Neuroscientist Dr Beau Lotto certainly seems to think so, and he’s been explaining why. …

Media organisations are keen to embrace digital content, seeing it as the future of their industry, and the shift toward digital entails …

Professor of journalism and Guardian columnist Roy Greenslade has predicted that 2015 will see a number of regional newspapers moving their content …

Suppliers of digital content have at last been issued with guidance on the EU Consumer Rights Directive of last year. Given that …

Were there any noteworthy trends in 2014 for those of us immersed in the world of creating digital content? As the year …

Well, it’s finally happened: as more and more publishers navigate the tricky path toward digitalising their content, and more and more consumers …

With news last week that the bastion of conservative tradition, the Telegraph Media Group (TMG), was accelerating its transition from a print-focussed …

Digital content producers may need to brace themselves for a big disruption after Britain’s most senior judge raised the prospect of a …

For content marketers, the Millennial age group is the one to target. The Millennials (generally the age group between 16 and 35) …

Digital content | Purecontent