digital marketing

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Advertisers are leveraging less than half of the first-party data available to them despite the vast majority of brand marketers claiming …

A report by Gartner had said that in 2018, companies will spend nearly 12% of their revenue on technology. With 2018 coming …

According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – …

The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …

Marketers need to move away from a reliance on “vanity metrics” and instead show business leaders that digital content can deliver return …

Big brands are coming together to force through changes to the digital ad market in order to make it more transparent and …

According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …

Plenty of digital marketers are familiar with the practice of carefully crafting new content to build their brand identity. Of course, this …

Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it …

As the new year approaches, these emerging trends are poised to change the way marketers and businesses tackle strategy. AI web messaging …

Prime holiday shopping season is right around the corner. If your brand could use a boost to cash in on festive sales, …

Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …

Digital marketers are eager to improve the reporting, measurement and attribution of content campaigns and will focus more attention on data analytics …

One-third of marketers are struggling to establish a content strategy that provides them with the ability and capacity to deliver a regular …

High-quality content is vital to social media marketing success, and other factors such as paid ads, profile design and strategies won’t make …

A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …

A new How Brands Annoy Fans study has again highlighted the potentially detrimental impact of publishing ads near offensive content after it …

Almost a quarter of senior marketers in the UK claim that they are “losing sleep” over the reliability of digital marketing metrics …

Consumers are becoming more receptive to personalised marketing content, according to a new report published by consultancy group Kantar Media. The report …

Heineken believes that brands can deliver successful, purpose-led content campaigns if they “hit the right tone” and are realistic about what they …

YouTube Director of Family and Learning Malik Ducard believes that “edu-tainment” videos and other related clips that focus on learning while entertaining …

Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …

A new digital marketing infographic published by MDG Advertising has urged brands to publish more in-depth content pieces and conduct regular analyses …

Content marketers will need to produce “high-quality, value-driven” content and leverage new tech tools and platforms in 2017 in order to cut …

Digital marketers will invest more time and money into creating content for brand experiences during the next five years as they begin …

Content density is set to be one of the most important factors for optimising SEO strategies in 2017, and the “per word …

A new report by digital marketing enterprise Regalix has shown that B2B marketers are embracing new data analytics to optimise their content …

Marketers have predicted that content marketing will be the most important digital marketing activity during the remainder of 2016, with more than …

Video ads have been on the agenda for Pinterest since the start of the year, and new reports have claimed that the …

When it comes to marketing, small and medium-sized enterprises (SMEs) have the opportunity to level the field between them and their bigger …

Social media giant Facebook has announced it is working with taxi network Uber, a development which could have far-reaching consequences for digital …

The future of marketing is changing at an ‘unprecedented rate’ and a third of senior marketing executives are expected to be spending …

digital marketing | Purecontent