Google

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Google began rolling out its June 2019 core algorithm update last week, but the changes have not been well received by two …

Google is giving search results a summer makeover with a new look featuring web page branding and favicons as it continues efforts …

The planning, creative and distribution phases of content marketing take up a significant portion of your time and resources, so you don’t …

Blockquotes can help to make content more relevant and add value when done tactfully, according to Google’s own search expert John …

Google says that it has fixed a “technical issue” that resulted in webmasters and SEOs seeing their content removed from the …

Google released a major core algorithm update last Wednesday, but a new report published by marketing data company Sistrix suggests that …

Google has started displaying featured snippets in a search that displays content from a range of publishers in one simple and …

Google says that syndicated content is more than likely to outrank the original source material and that it is an inherent …

Visual content on Google offers “massive potential” for SEO-centric marketing campaigns and is often overlooked as a viable method for driving …

Google continues to dominate organic search and was responsible for 96% of all visits on mobile during the fourth quarter of …

Great content is the best method for showcasing expertise and credibility rather than technical ranking factors, according to Google’s search expert …

Google’s Senior Webmaster Trends Analyst John Mueller has urged webmasters to create great content rather than focusing on technically well-optimised sites …

Google has denied suggestions that organic search results and paid ads are difficult to differentiate from each other after a survey found …

Google has made a subtle change to how certain content is surfaced in search engine results pages. Featured snippets now allow users …

Google’s mobile-first index has reached a new milestone as it now powers more than half of all Google’s search results just nine …

Google has launched a new-look search results page design for the desktop that makes the search bar central to the experience whether …

Google is testing a new back-to-back ad format called “Pods” that will play out before a video begins after revealing that clips …

Google may be about to shake up search again with a new comment feature that will enable users to leave written feedback …

Google remains the organic search king and it’s not even a contest, according to the latest Digital Marketing Report, which shows that …

Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …

Google’s John Mueller says that improving content is one of the two best methods for boosting a webpage’s performance in search engine …

Google appears to be testing a new method for tracking metrics in search, thus making it easier for webmasters and publishers to …

Google says that it rolled out a “smaller” algorithm update late last week after webmasters noticed significant spikes and drops in traffic. …

Digital ad spend has been on the up for some time now, but it has just hit a new milestone in the …

Holiday season is now just a couple of months away, and Google is preparing for the busy period with a new shoppable …

Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …

Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …

Using Google tools to gauge essential metrics is common practice for content marketing professionals. But there are other ways to leverage the …

Google confirmed midweek that it had released a “broad core algorithm update” after webmasters spotted a slight change in SERPs and traffic. …

Google has confirmed that its latest Speed Update is now “rolling out for all users”, marking the arrival of a new algorithm …

Google’s new “Speed Update” will put faster loading content centre stage in search engine rankings, but brands that are mobile ready are …

For years, Google has been trying to encourage digital marketers and website administrators to improve their mobile site speed and user experience. …

Google has finally flipped the on switch for its mobile-first index after 18 months of preparations for an updated SERPs that serves …

Google has long been able to serve up high-quality written word and visual content, but it now wants to make it easier …

Finding the right keyword strategy is one of the trickiest things about content marketing. Oftentimes, it seems as though the keywords you …

Digital and SEO strategies are always in flux. As big tech companies like Google or Facebook change their algorithms and policies, webmasters …

Deindexing web pages can actually help increase site traffic by directing search engines to relative pages and eliminating unrelated pages from popping …

Google’s full-scale pivot towards smartphones continues to gather pace after it began rolling out mobile-first indexing to scores of more sites earlier …

The European Commission wants to bring more transparency to how content is served up on search engines, after proposing a new set …

Fast loading content on Google could be universal in the near future, after the tech giant revealed that it is currently working …

The European Commission (EC) has issued guidelines and recommendations for the removal of “illegal content” that appears online and wants tech companies …

Google has upped the ante with its popular Accelerated Mobile Pages initiative with the launch of new AMP Stories, which will combine …

Even if you’re an experienced digital marketer, it’s easy to become overwhelmed by the breadth of information collected and reported by Google …

Brands that invested in high quality content that serves the needs of users and customers performed the best in search engine rankings …

Google has revealed that it will begin factoring page speed into how it ranks web pages in mobile search results later this …

As local SEO grows ever more competitive, you need an aggressive strategy that will set you apart from other neighbourhood businesses. Here …

YouTube’s brand safety woes have continued into 2018, but the video sharing giant is attempting to bring advertisers and marketers back on …

Google revealed on Monday that its updated Search Console will officially become accessible, allowing webmasters to access more data and features to …

Google has announced a limited roll-out of its mobile-first index, offering the platform to a handful of sites that have been closely …

Google is hoping to help brands improve the performance of their web pages and content with a new Webmaster Video Series called …

Google revealed on Thursday that its supercharged Search Console experience will roll out during early 2018, so marketers can look forward to …

Google has recently made official a shift in the way snippets are displayed in search results. A snippet is the page description …

Google has again urged publishers to optimise content for mobile and consider the look and feel of their creative rather than relying …

A new study conducted by SEMrush is the latest to reveal that more relevant and in-depth forms of content have a much …

Health brands must produce more relevant and targeted long-form content to feature on the first page of Google search results, according to …

Google is reportedly planning a new system of revenue sharing that would help news publishers target prospective subscribers in exchange for a …

Since 2012, one word has struck fear into web marketers: Penguin. Google’s famously unforgiving filter, which followed on from 2011’s Panda, knocked …

Prime Minister Theresa May has called on tech giants to do more in the fight to combat the rise of extremist content …

Developing high-quality content to drive better results on search engines is the most important SEO issue to address this year for enterprise …

YouTube is now serving up the latest video content with the launch of a new Breaking News carousel for both its mobile …

Google has lauded the abilities of artificial intelligence (AI) to remove extremist content on its platforms and has pledged to develop advanced …

Pinterest wants to make it easier for users to surface the content that they are looking for by launching a new search …

YouTube is continuing its crackdown on extremist content by redirecting searches for terrorist articles and videos to a playlist of clips that …

Google is set to add a news feed to its mobile app and website in order to present users with content that …

Brands can enjoy more success with their content marketing campaigns by publishing articles and videos that add value to their product or …

A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …

Facebook is making it easier for content creators to tailor articles for Google AMP, Apple News and its own publishing standard with …

Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely …

Google has released a slew of new search engine tools to allow users to flag fake and offensive content and tweaked its …

Google is ready to give brands more control over the placement of advertisements across its Display Network and YouTube after it emerged …

Google has stepped up its attempts to eliminate offensive and upsetting content from search results by using thousands of independent contractors to …

Google is set to ditch 30-second ads on YouTube next year as it refocuses on content that can be consumed more readily …

Paid search spend increased by 14 per cent year-on-year, while mobile phones accounted for almost half of all clicks during the fourth …

A new study by content marketing specialist Siege Media has taken a closer look at the keywords that have the worst click-through …

Content must be tailored towards mobile devices and platform-agnostic to meet the needs of consumers in 2017, according to a new study …

Google will begin sending warnings to websites that have yet to switch their login forms to HTTPS. Google said that the security …

Google is reportedly looking at introducing long-term and comprehensive solutions that will deal with a growing number of offensive search suggestions and …

Relevant and engaging content is becoming more important when determining search engine rankings on Google, according to a new study published by …

Facebook, Google, Microsoft and Twitter are going to work together to identify and tackle any extremist content that is posted on their …

Google has revealed that it will replace the “In the news” section in search engine results with a rotation of “Top stories” …

Google’s DoubleClick platform has introduced native video ads as it strives to deliver a “faster mobile experience” to users on smartphones and …

Google has revealed that it will surface results from the US Presidential election directly in search in real time once the polls …

Google has started testing a new mobile-first index as it continues its drive to deliver more relevant content to users on mobile. …

Content marketers who don’t embrace mobile strategies risk missing out on a quarter of their potential audience, according to a new study …

Marketers will now be able to reach and engage with the same user across a variety of different devices, sites and apps …

Google is launching a new “In Apps” search tab that will enable smartphone users to locate content inside applications. The new tab …

Google has confirmed that it will soon be punishing publishers who use pop-up ads on mobile that are hard to dismiss. Google …

Google AdWords Express is aiming to make it easier for SMEs to optimise their advertising and marketing campaigns with several new features. …

A new article by The Wall Street Journal has revealed that only around 40 companies in the US have received certification for …

Google AdWords is changing the Quality Score for new and low-activity keywords, with both set to be reported as “null” from 12 …

Google has announced that it will be extending its Accelerated Mobile Pages (AMP) initiative to all organic mobile search results in the …

Google AdWords has continued its focus on a “mobile-first world” after rolling out several new ad innovations, including the official launch of …

Almost a third of search results on the first page of Google now use the HTTPS protocol, according to a new study …

Tech giants including YouTube, Facebook and Google are now using automated systems to remove extremist content from the Internet, according to news …

Pinterest has launched a range of new ad targeting tools to help brands reach users across the web for the first time. …

The introduction  of Google’s new Nearby for Android feature is making it easier for mobile users to find content and information from …

Google has revealed that it is going to use mobile page speed as a key metric for the ranking of mobile pages …

Facebook is expanding its Audience Network to challenge the Google Display Network and to help brands and publishers “show better ads to …

Google has announced a raft of AdWords and Analytics changes at its annual Performance Summit, including the arrival of extended text ads, …

Google has announced that a new Real Time Search Indexing API is on its way to make it easier for search engine …

Google is appealing a ruling made by French data regulator CNIL that requires the search engine giant to remove “right to be …

Google has introduced a new visual format for web pages in SERPs called rich cards. The format is an extension of rich …

Google has now officially rolled out product listings ads in image search to make it easier for users to find the products …

American football fans will now be able to watch NFL video content and news in Google Search results following a new deal, …

Publishers and brands will soon be able to see Google Analytics and Search Console metrics side-by-side in the same report as part …

Google has revealed that there was a notable increase in the number of websites using “thin, low-quality content” during the last year, …

Google has launched a new “snackable” six-second video ad format called Bumper ads, which aims to drive incremental reach and frequency on …

Google continues to dominate mobile paid search and accounted for 95 per cent of clicks on mobiles during the first quarter of …

Google is enabling developers to integrate surveys into their mobile and web applications after announcing a new API for its Consumer Surveys …

Google has stepped up its efforts to address an emerging type of online advertising fraud called “clickjacking” by rolling out various new …

Google has started sending a new warning alert to site owners who have not made their web pages mobile-friendly. The alert is …

Google has updated its search quality guidelines and included a new section that details the “most important factors” for Page Quality. The …

Google has launched a new specialised ad format called Model Automotive ads, which brings swipeable large-format images, performance details and links for …

  Google has announced that it will be completely redesigning AdWords in order to make it “super easy” for advertisers to execute …

Google is reportedly developing a third-party keyboard for iPhones as part of wider plans to boost search volumes on mobile. The new …

Search engine results are about to become more mobile-friendly as Google has announced plans to roll out a new update to boost …

Google has announced a new Analytics 360 Suite for search marketers, comprised of six products that integrate seamlessly with AdWords and DoubleClick …

Google has confirmed that game app streaming within search ads will be rolled out in the coming weeks as part of a …

Google has published a new set of guidelines for bloggers who receive free products from brands. The “best practices,” which focus on …

Mobile now makes up nearly nine out of ten “near me” searches, according to new data published by Google, while the total …

Google has confirmed that it is removing Toolbar PageRank entirely, as the 1-10 scale no longer provides a useful means for content …

Google has confirmed that it will begin to use geolocation this week in order to ensure its “right to be forgotten” policy …

Google has confirmed that it will be removing AdWords ads located on the right-hand side of search results in favour of a …

Google is rolling out several changes to AdWords that promise to improve the workflow and make it easier to set up automated …

Google has sounded the death knell for Flash-based ads after announcing that it will drop support for the multimedia and software platform …

It has been over a year since Google last updated its link spam algorithm Penguin, but the company has finally confirmed that …

Google has confirmed an algorithm update after webmasters noticed ranking changes over the weekend. The changes attracted a lot of attention, with …

Google is now indexing HTTPS pages by default. The search engine giant announced earlier this month that it will be promoting HTTPS …

Google has released a new application program interface (API) businesses can use to manage their “Google My Business” settings. The feature, known …

With devices having more clever features all the time, the next big step has to be apps offering full voice control for …

Google’s clampdown on App interstitial ads started a few months ago but is now set to have an even bigger impact on …

SEO is something of a ‘dark art’ to many people outside the industry and that’s why getting professional input for your online …

Getting a new website up and running is only the first part of an extended job for anyone looking to successfully market …

The store visits metric is an extremely useful tool for AdWords marketers, and now Google has announced new features for it. The …

Although it actually owns the company, Google has said it will help fund up to $1 million (£650,000) in legal fees for …

Google has announced updates and changes to Google+. These are being rolled out now. In several blog posts, the company said the …

The latest new initiative from Google is called Project Wing, and it aims to achieve deliveries by drone to customers by 2017. …

Parent company Alphabet Inc. has plans for Google to integrate the Chrome operating system used for personal computers into the Android mobile …

Webmasters who employ “sneak mobile redirects” risk incurring the wrath of Google after a new warning from the search giant. Google has …

Since the very early days of the internet, the idea has been that the connections it offers should be truly global, as …

The latest news from Google is that the tech giant is now using a machine-learning artificial intelligence system called RankBrain. Every change …

Yahoo has entered into a deal with long-term rival Google, the company has announced. Although it isn’t an exclusive along the lines …

The AJAX crawling scheme has been used by webmasters for the last six years after Google recommended it as a way to …

Google announced in a blog post that they are making changes to AdWords that will allow advertisers to dynamically customise their text …

Websites that prompt you to download their app may soon lose out as Google plans to penalise them after 1st November. The …

Google’s John Mueller recently announced on Google+ that the tech giant will be ending support for CSV download scripts. The Python script, …

The controversial “right to be forgotten” (RTBF) European directive, which allows individuals to ask Google to remove links to stories about them, …

Dot Brands are a relatively new addition to domain name choices, and their full marketing and SEO potential has yet to be …

In a surprise restructuring move, Google has unveiled new parent company Alphabet Inc. Under the new setup, Google will still be the …

Writing services with a focus on producing reviews should take notice because Google has said it is now supporting a new type …

The recent tie-up between Microsoft and AOL has seen the two companies pool resources in an effort to rival Facebook and Google …

Google has started to implement the latest version of Panda, its search results ranking algorithm. Originally released in February 2011, Panda had …

Google has been discussing how it deals with the new top-level domains, or TLDs. John Mueller, Webmaster Trends Analyst with Google, took …

Google has commenced roll-out of the buy button feature in search ads, though users will find that the button is not an …

Google Search Console, the feature previously known as Google Webmaster Tools, is to start sending notifications to fewer people in respect of …

As a deal between Google and Twitter takes effect, Google has started to index a greater percentage of tweets, according to research …

Users of Google are likely familiar with the search engine giant’s “did you mean” function, and many of them appreciate a function …

Search engine Yahoo has said that it is conducting tests using search results from Google. The move has come about following a …

Individual users of mobile search are not alone. Mobile search volume has surpassed desktop search volume in the UK. This is according …

Google has announced the imminent release of YouTube Gaming, a new app it has developed for gamers. The move puts Google directly …

The deal with Google announced by Twitter has got a lot of people talking. Under the deal, advertisers can purchase ads on …

Has anybody noticed that Penguin has a tendency to run slowly? Well, Gary Illyes, Google’s Webmaster Trends Analyst, has admitted as such, …

Google is not shy about promoting its latest developments and updates, and more announcements can be expected from today with the opening …

Google has announced that it is to add indexed app content to Search Console, the service formerly known as Webmaster Tools. The …

Google has responded to the revelation that online searches using racist terms can bring up the White House and other locations with …

Google has made changes to its search results in terms of how it assesses quality content. From the start of May, a …

Link building is seen as a useful component when developing a successful website in SEO terms; however, no less a figure than …

Search engine optimisation (SEO) professionals – and, by extension, website copywriting providers – need to start preparing for a future where voice …

Google has taken the step of removing its reading level search feature. Rolled out in 2010, reading level allowed users to find …

Google’s release of Mobilegeddon, the latest and major update to its search algorithm, has been gradual, and the message is that the …

On 5th February we reported breaking news that Google and Twitter had re-established relations after a four-year standoff. The new deal again …

Reports that Google may be launching a new bid to purchase Twitter have seen the latter’s share value leap by 4.8 percent …

Google effectively euthanised its Authorship experiment last August. But content marketing expert Eric Enge has come up with eight rock-solid reasons why …

When Google’s Panda and Penguin began their excursions through the Web, everyone involved in content creation knew about it. These were major …

If you haven’t already started, it’s time to prepare: if your website isn’t mobile friendly by 21st April, you can expect to …

So now we know, courtesy of the Wall Street Journal: Google is to build a new augmented reality OS based on Android, …

In the context of another tech boom, Apple has decided to bring the majority of its contract security staff in-house as permanent, …

It’s hard to believe it, but 24th February 2015 marked the fourth birthday of Google’s Panda algorithm: Panda 1.0 debuted on 24th …

Google’s recent move to label websites according to how mobile friendly they are is “a game changer for digital publishers”, a mobile …

Rumours began to spread earlier this month that Google had updated its search algorithm but the speculation looks set to continue: the …

Bloomberg has reported that a significant partnership has been struck between Google and Twitter that will see real-time tweets from the latter …

Back in November, Google confirmed in its Webmaster Central Blog that it was experimenting with a special ranking algorithm for mobile-friendly websites; …

Microsoft and Google are licking their wounds after the two Goliaths took a tumble in the US equities market. Microsoft shares fell …

Every now and then, laws paved with good intentions backfire spectacularly and end up somewhere else entirely, as Spain is just about …

Well, there’s been a lot of discussion out there in Webmasterland after Google belatedly confirmed that it had indeed pushed out a …

It couldn’t be true, could it? Google couldn’t really have pushed out a Penguin refresh that hit on Black Friday weekend of …

Remember when Google faced a barrage of criticism over its “Search Plus Your World” feature back in 2012? OK, maybe not – …

Now here’s a little something to blow your mind: Google has developed new image recognition software that doesn’t just represent an object …

It’s official. Penguin 3.0 is being rolled out over the next few weeks. Not that you’d have known it at the time: …

Google’s new “Knowledge Vault” might have begun as a whimper (a quiet announcement in a talk by Google’s Kevin Murphy at the …

Google, it seems, has sent ripples of incipient panic through the global fund management sector after commissioning research on how it could …

Watch out, there’s a (newly updated) Panda about: Google’s latest iteration of its Panda algorithm (4.1) to be more precise. And in …

It seems that the big players in cyberworld are becoming very twitchy about public perceptions of their somewhat lackadaisical attitude to personal …

Google Authorship is dead. Long live Google Authorship. That may sound like pure flapdoodle, but claims of Authorship’s literal death may be …

There probably aren’t many webmasters and content creators out there who would regard a new Penguin as a good Christmas present; but …

When it comes to maximising profits and developing new revenue streams, there’s little doubt that Google is a genius in both departments; …

Google Authorship is the royal road to more trustworthy Web content, right? The key for publishers to build a sound online reputation, …

Jetpac is known for its ability to supply information as a somewhat different (even quirky) travel guide. Its app covers 6,000+ cities …

With all of the recent updates to the Google search algorithms (Panda, Penguin and Hummingbird), a toll is being taken on social …

The technology giants are awash with cash, so apart from buying up other companies what can they do with it? The answer …

Help is at hand for news content publishers with the launch this week of Google’s new news portal, Google News Publisher Center. …

Do you notice when search features get added or taken away? Probably not, unless it’s a feature you absolutely love. But search …

After a test run, which took place back in May, Google have implemented a new search feature this week – product reviews …

Now that the dust from Google’s new algorithm changes is clearing, webmasters have been looking at the outcomes of these changes. And …

Webmasters may see a change in web rankings from this week, as Google has implemented an, as yet, unnamed algorithm change. This …

When Google’s Panda algorithm rolled out, its aim was to target spam and sites that were deemed to have thin low quality …

For many small to medium sized businesses, creating a strong online presence is a challenge, and keeping a site high in the …

Matt Cutts has confirmed that Google have refreshed its Payday Loan algorithm, just weeks after the release of Payday Loan 2.0. Cutts, …

When Google began rolling out their fourth algorithm update, Panda 4.0, on May 20th this year, it was time for webmasters to …

It looks like Matt Cutts has discovered how much fun it is to use a green screen. In his latest webmaster video, …

Since June 2013 it has been clear that Google has grand plans to bring the internet to the remotest corners of the …

Hot on the heels of Google’s payday loans algorithm update, comes the new Panda 4.0 algorithm. Matt Cutts announced on Twitter this …

This week Google confirmed that they have released a new algorithm update on their payday loan algorithm, just less than a year …

For those of us who want their internet content to reach people at every possible opportunity, the release of Google Glass was …

Google’s landmark defeat earlier in the month, where the European Court ruled that it must remove “irrelevant and outdated” search results, has …

According to Google CEO Larry Page, there are still plenty of goals to achieve before Google becomes the perfect search engine. In …

The European Court has won a landmark privacy case against Google, ordering the search giant to delete “inadequate, irrelevant or no longer …

Watch out Google

April 30, 2014
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Despite Google’s seemingly iron grip on the search engine market, there are a few dark clouds threatening to darken their horizon. The …

Sometimes it just seems to be an uphill struggle – you are a small internet company trying to make your voice heard …

Yesterday it was reported that Yahoo has plans to topple Google as Apple’s default search engine, but according to the results of …

Well, the date has come and gone, April 15th 2014, the only day Google Glass went on sale to the general public.  …

After last week’s heartbleed security glitch, Google are casting a serious eye over their security measures. One of the possible outcomes of …

Last week Google+ added a new feature.  Now, you can check your profile to see how many views your content, including photos …

It is a human ability to recognise the difference between authority and popularity, but for a search engine, coming to grips with …

It has been reported by the BBC that Google have acquired a “large element” of Games controller firm Green Throttle. This move …

The name DuckDuckGo might not be as well-known as Google, Bing or Yahoo, but the US based search engine may well be …

On Facebook, 36 million users “like” Starbuck’s. Why does the coffee conglomerate also provide content for its three million followers on Google …

Is the top of your website fat with ads? Google spam chief Matt Cutts announced last week on Twitter that a new …

Search giant Google, submerged in antitrust wrangles for years, has settled with the European Commission, pending formal approval. The European Commission had …

A spokesperson for Google confirmed that it had acquired London-based artificial intelligence company DeepMind. One condition of the sale was that Google …

Google wants to expand its presence in your home. This week, the search engine giant bought Nest, a maker of smart thermostats …

Imagine going to a library in search of books covering a specific topic. Then imagine how frustrating it would be to find …

We have compiled a series of feature articles to help our news and blog post clients promote their content and to attract …

1 – Your CMS Get a great Content Management Service (CMS) like “WordPress.” It’s free, it is popular and it allows news …

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