marketers

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Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …

Marketers are quickly adding new marketing technology (martech) tools to their portfolio, according to the latest Marketing Utilization Report by marketing …

Online articles and blogs will be the most popular content format for B2B tech companies aiming to drive both brand and …

Nine in ten marketers say that the publication of engaging content drives higher-quality leads compared to other forms of marketing, according to …

Two-thirds of B2C marketers are now either “very” or “extremely” committed to content marketing, according to the latest part of the 2019 …

Content marketing is the top tactic for the majority of brands, and 24% are planning to increase digital spend in 2019, according …

More than a third of marketers are struggling to determine whether influencer campaigns are actually driving sales, according to a new study …

Marketers in the UK are feeling overwhelmed by the pressure to monitor external factors and threats that could have a detrimental impact …

B2B marketers should take advantage of IT professionals’ growing content consumption habits by delivering a “variety of pertinent content” that will drive …

Only half of B2B marketers have a documented strategy for their content marketing efforts, and even less have outlined a campaign for …

A new study by content marketing specialist Siege Media has taken a closer look at the keywords that have the worst click-through …

Relevant and engaging content is becoming more important when determining search engine rankings on Google, according to a new study published by …

Facebook is making it easier for brands to create, preview and share content for ads on mobile with the launch of a …

A new report by digital marketing enterprise Regalix has shown that B2B marketers are embracing new data analytics to optimise their content …

Pinterest has launched a new video advertising initiative called Promoted Video, bringing it in line with other social media sites such as …

Twitter has rolled out a new marketing tool for brands and publishers called Promoted #Stickers that will enable them to feature in …

Pinterest is making it easier for publishers and brands to buy the ads that they like with a new impression-based ad auction …

Bing Ads has rolled out its Keyword Planner to search marketers in several new regions, including the United Kingdom and Canada, and …

What does a Hollywood ‘A’ List actor and producer know about content marketing? Rather a lot, as it happens, if he happens …

marketers | Purecontent