marketing strategy

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Advertisers will soon be able to dig into more relevant data about their campaigns on the Google Ads online advertising platform …

Ever-changing social media algorithms and the rise of fake news and concerns about data privacy have made the task of managing content …

Content marketing strategies are generally centred on the creative process and amplifying reach after blogs, articles and videos have been published to …

There is a strong sentiment among consumers to reject a brand entirely if it is seen to publish ads next to “unsafe” …

Goal setting is a crucial element in any content marketing strategy. No matter what you hope to accomplish – generating leads, building …

Consumers engage with branded content for longer when the sponsored organisation is mentioned only one or two times later in an article …

Communication is constantly changing, and your marketing strategy has to keep up if you want to continue to grow and reach new …

Big brands are making a foray into the world of poetry as they look at new ways to use the written word …

Facebook is doing its bit to improve transparency in digital marketing after announcing plans to overhaul metrics, so that brands can get …

Instagram is making it easier for brands to deliver targeted and relevant campaigns on its platform after adding a long-awaited schedule feature …

Brands should be wary of the recent “pivot to video” trend and remember the benefits of publishing premium, text-based news and articles, …

Christmas is still almost five months away, but retailers are already eager to create their marketing campaigns for the holiday season, and …

Polaroid has revealed that a new marketing strategy focused on the use of social creators has helped to drive a sales increase …

A new study carried out by information tech specialist Bitkom suggests that the value of digital news content in Europe is increasing.  …

There are around three billion active users collectively on the biggest four messaging apps that people use around the world: Facebook Messenger, …

With a new year underway, many companies will be looking at how they can optimise their social media marketing strategy over the …

Why should you consider directing your marketing budget toward mobile users? Outlining a content marketing strategy for 2014, several industry experts highlighted …

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