Marketing

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Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of …

Black Friday and the start of the holiday shopping season is just six weeks away, so you might be on the lookout …

Companies complying with the EU’s General Data Protection Regulation (GDPR) are seeing an increase in their targeted leads for marketing, according to …

Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …

Keyword research Manually searching for keywords is a pain and unnecessary in a world where digital tools can not only reduce the …

Maximising your content marketing budget will drive better return on investment and make your campaigns more streamlined and efficient. Here are five …

IT professionals are baffled by the constant use of buzzwords such as ‘call to action’ and ‘omnichannel’ and believe that they are …

Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …

Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …

B2B buyers are “hungry” for content that aids their decision-making according to a new study by Skout, which states that informative digital …

SMEs are still falling short in terms of documenting their marketing strategies and are not investing enough annual revenue into the practice, …

Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …

Marketers with a mature approach to content not only have a documented strategy in place and an efficient pipeline for creation, …

Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …

Just 5% of content marketers believe that they are “extremely successful”, according to a recent report by CMI, and an area …

Blogs Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of …

A new report by tech company Matcha is the latest to find that long-form editorial content is best for driving higher …

Seven in ten senior-level marketers strongly agree that content is crucial for improving brand trust, according to a new study released …

The latest annual Edelman Trust Barometer found that less than half of the consumers in the US trust businesses. Despite there …

Nearly two-thirds of tech content marketers are concerned about the fast pace of search algorithm updates and general changes to search …

Adding a selection of eye-catching images to your content marketing materials can make all the difference when attempting to keep a …

A staggering 98% of marketers believe that content is “highly effective” and enterprises are allocating around a quarter of their budgets …

More than half of marketers still have no plans to create content using Google’s Accelerated Mobile Pages (AMP) initiative despite new …

Consumers will spend less time watching video advertising by 2023 and brands will have to adapt their content strategies and create …

To fully comprehend the impact of content marketing and to gauge its success, brands need to identify key metrics, track them …

Three quarters of brands expect content marketing to grow during the next two years and around half manage campaigns that are …

New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …

With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …

Content marketing deployment continues to increase, according to new research published by eMarketer that shows that 84% of enterprises in the US …

Marketers are failing to invest in SEO data despite claiming that it is one of their most important channels, according to a …

Marketers in Asia are following their Western counterparts by focusing on personalisation and tech that will improve data analytics as they look …

Social media marketing is a constant headache for the majority of small enterprises, but those struggling are determined not to quit due …

Two-thirds of CMOs expect to spend more on marketing in 2019, while business leaders believe that brand awareness is the top metric …

Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …

Recent research by eMarketer estimated that adult Americans spend more than an hour each day watching videos on their digital devices, while …

Marketing technology will command a greater share of a brand’s budget next year as the market for cutting-edge tools that streamline content …

The art of blogging appears to have taken a backseat due to the rise of video and other forms of visual marketing, …

Data quality plays a crucial role in content personalisation and campaign execution, but only half of B2B marketers are confident about their …

Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …

Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …

Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …

Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …

Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …

Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …

Six out of ten financial institutions are planning to increase their investment in content marketing, according to the 2018 Digital Trends in …

Pinterest has just announced Creative, a new specialty in the Pinterest Marketing Partners programme. Creative joins several other specialty areas on the …

Years ago, businesses believed in the power of “trade secrets”, holding proprietary information or successful habits close and hidden from consumers and …

According to a recent study by UK-based Zazzle Media, email continues to play a significant role in content marketing strategies, yet companies …

Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then …

Six second ads are effective at reinforcing messages previously delivered via longer ads or other forms of content, and are more likely …

Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …

Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …

Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …

According to a recent survey from the CMO Club in partnership with Globality, nearly a third of head marketing officers are unhappy …

Consumers want brands to serve up content that is not overly personalised and does not push their morals or values according to …

The power of influencers may be waning as a new report by the Association of National Advertisers (ANA) has found that just …

Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …

According to new research published by the Content Marketing Institute, two-thirds of tech marketers are now outsourcing their content marketing activities, and …

Too many digital marketers are consumed by cost concerns when it comes to Google AdWords. Rather than asking how much you should …

Marketers are eager to integrate artificial intelligence and machine learning into their content marketing strategies as 60% said they are either “very …

Indian marketers are the latest to recognise the value of thought leadership and branded content for driving customer retention and trust, according …

There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …

Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …

Brands may be struggling to get the best out of their content marketing efforts due to general lack of knowledge within the …

Running a small business can sometimes leave you wishing there were more than 24 hours in a day. You have to do …

A new year brings new opportunities for digital marketers to adjust their strategy in order to take advantage of emerging trends. Read …

Brands must become more customer focused, embrace diverse thinking and focus on excellent storytelling to connect and engage with target audiences next …

Marketers are now using content to contribute to a narrative with the end goal of being part of a consumer’s daily life, …

Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …

One of the quickest ways to alienate customers is to make your content strategy all about you and the products you sell. …

Content is set to transform public relations and communications in 2018, but a new study from Version 2.0 Communications has found that …

As the new year approaches, these emerging trends are poised to change the way marketers and businesses tackle strategy. AI web messaging …

Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales …

Three-quarters of consumers are inspired to purchase products and services after consuming visual content online, according to a new study published by …

Companies with revenues in the billions can inspire business owners to work harder and expand their reach. For example, Under Armour and …

Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …

Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …

Facebook is making it easier for marketers to engage with offline audiences after rolling out new features on Thursday. Brands will now …

Healthcare practices need to have a clear understanding of the customer journey, deliver a coherent message and leverage social media platforms to …

Global athletic brand Reebok has revealed that it is leveraging real-time marketing methods to determine where and when it needs to publish …

Brands building a global social content marketing strategy need to focus on in-depth transcreation rather than simply translate posts and Tweets in …

Facebook is empowering all marketers on the social platform to get more in-depth metrics for their content and ad campaigns with the …

Valentine’s Day is now just a week away, and a guide released by Bing has urged content marketers to create content optimised …

A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in 2017, according to a new …

Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …

A new study by a leading marketing specialist has found that enterprises could transform their content campaigns and results if they merely …

Nine out of ten marketers now use visual content in more than half of the blog posts, news and infographics that they …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …

Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …

The vast majority of enterprises and marketers will look for outside help with content creation and development in 2017, according to a …

Social media is the most important marketing channel to leverage when launching a new product or service, according to a new study …

Live event marketing is quickly becoming one of the best ways for big brands to boost engagement by delivering exciting experiences and …

The vast majority of brands and publishers are now making “moment marketing” a key component in their ad and content marketing strategies, …

Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …

WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …

Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …

Brands are placing a greater emphasis on social media in their content marketing strategies, according to the second annual Marketing Monitor study …

Google AdWords Express is aiming to make it easier for SMEs to optimise their advertising and marketing campaigns with several new features. …

Local search is currently the most popular form of marketing for small- and medium-sized businesses in the United States, according to a …

Publishers and brands are still facing challenges in gaining insights from their content marketing efforts according to a new survey by Rapt …

Up to two-thirds of small businesses intend to increase their current expenditure over the next 12 months, with 45 per cent of …

Nearly six out of ten business-to-business marketers believe that blogs are the most valuable form of marketing content, according to a new …

Less than a quarter of SEOs have started to implement Google’s open source Accelerated Mobile Pages (AMP) initiative to improve the performance …

Pinterest is continuing its focus on innovative features for brands and marketers with a new Rich Pin type called a How-to Pin, …

Facebook is releasing a new tool to make it much easier for marketers to add captions to video ads. The social media …

If you use WhatsApp you will no doubt be pleased to hear that the instant messaging service will soon be dropping subscription …

Facebook’s video offering has been in the news, and any new moves by the tech giant are certain to have major impacts …

Will 2015 be the year that free social media marketing disappears in favour of paid amplification? Social media expert Chris Bishop, founder …

The Social Media Examiner recently reported that 92 per cent of marketers consider social channels crucial for their business. That’s a lot …

Microsoft is adding three high-power tools to its marketing arsenal, poising it to compete with Salesforce.com, its chief rival in the customer …

Marketing | Purecontent