Google continues to dominate organic search and was responsible for 96% of all visits on mobile during the fourth quarter of last year, according to Merkle’s latest Digital Marketing Report. Total organic search increased by 2% during the period, and mobile was the primary growth driver as organic search visits soared 17% on smartphones, compared with an 11% and a 10% decline on tablets and desktops, respectively. The final …
Mobile
Google’s mobile-first index has reached a new milestone as it now powers more than half of all Google’s search results just nine months after it was officially launched. Google has been pushing mobile readiness and smartphone optimised content for some time now, and the culmination of those efforts came in March with the arrival of a mobile-first index that crawls the web-based on how pages render on devices away from …
Vertical content has entered the mainstream during the last few years due to the remarkable rise of smartphones and the way that these devices have transformed how people consume content. Brands that fail to tailor content for mobile risk getting left behind. What is vertical content? It is basically an image that makes the most of on-screen real estate so that it captures the full attention of the viewer. This …
According to recent market research, the average mobile user spends less than ten seconds on a website before deciding if it’s worth staying and going deeper into site pages. If your mobile site cannot capture and engage consumers – or at least give them what they’re looking for – in those first crucial seconds, then they’ll be off to a competitor’s site and you’ll have missed out. The following tips …
According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – including television. While most CMOs say that digital is king, a surprising number of them also revealed that they have difficulty accurately measuring their ROI on digital ad spend. Just one in four marketing professionals said that they were highly confident in their ability to measure ROI on …
Brands eager to engage with consumers regularly should double down on news content. According to new research released by video ad enterprise, Teads, both UK men and women are checking the latest headlines and goings on more than ever before on mobile and social media. More than 16,000 consumers were polled for their opinions on news and findings suggest the general public is currently very eager to consume news on …
For years, Google has been trying to encourage digital marketers and website administrators to improve their mobile site speed and user experience. Google research has shown that roughly 53% of mobile site visits are cancelled if a site takes more than three seconds to fully load. The search engine giant recently announced the release of two new tools that should make the process of optimising mobile site speed even easier. …
So much has changed in digital marketing in recent years and search engine algorithms are driving the trend. Google alone changes its search algorithm 500 to 600 times every year. With so much fluctuation and hundreds of ranking factors to keep track of, trying to drive traffic with traditional SEO can often feel outdated and ineffective. However, experts agree that SEO is just as relevant now as ever. In fact, …
Google’s full-scale pivot towards smartphones continues to gather pace after it began rolling out mobile-first indexing to scores of more sites earlier this week. The initial limited process did start six months ago, but the search engine giant is now stepping up its plans. Google said sites that are up to speed with the best practices and tactics for creating content and pages for its mobile focused index will now …
Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely to make a future purchase from a site with less than stellar mobile optimisation. Finding a starting point Most successful mobile sites load in five seconds or less on 3G mobile. There are a number of online tools to help you determine your site’s current speed and how …
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