Snapchat

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Snapchat is known for its endless cycle of ephemeral content, but that could be about to change as the social media …

It only feels like summer has just ended, but the festive season will soon be here, and Snapchat has updated its e-commerce …

Brands using Snapchat for content marketing campaigns will soon see a familiar interface as the social media platform has decided to roll …

Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …

Snapchat has ended a busy week with the launch of a revamped Spectacles feature, a new policy for the collection of data …

Brands on Snapchat can now leverage new content marketing tools after the social platform rolled out its Promoted Stories feature late last …

Snapchat is making it easier for content marketers to track important cross platform metrics for their ad campaigns, after rolling out its …

Digital content marketing is evolving. Businesses must ensure that content campaigns and strategies keep abreast of change, so they remain at the …

Over two thirds of adults in the United States now use social media sites to read the latest news, according to a …

Snapchat is often defined as the social media domain for tweens and teenagers, but a new study by media agency UM has …

Younger social media users are leaving Facebook for more visually oriented platforms such as Instagram and Snapchat, according to a new study …

Smaller brands are using Snapchat to deliver content to consumers in a more intimate environment, according to the latest quarterly report about …

More than one in ten consumers in the US will engage with augmented reality content on a monthly basis this year with …

Snapchat appears to be moving away from standard visual tools such as selfie filters and overlays after rolling out an exciting new …

Snapchat is making it easier for marketers to purchase ad content with the launch of a new self-serve tool. The video-focused platform …

Snapchat users are very likely to watch an entire brand’s story on the visual platform and generally use the search bar to …

Snapchat announced on Monday that it will make a concerted effort to clamp down on fake news and sexually explicit content on …

Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …

Brands and online influencers can now access automatic, easy and intelligible data analytics for their content campaigns on Snapchat following the launch …

SnapChat is set to launch a behavioural targeting tool that will enable brands and publishers to tailor their content marketing campaigns using …

Snapchat has announced a major change to how its users experience the video and picture messaging app. Previously, Snapchat users held their …

Video production for online consumption has long had to take multiple platforms into account, and Snapchat is becoming increasingly important as a …

A new and compellingly engaging way to access digital content has been unveiled this week by Snapchat in the form of its …

Will 2015 be the year that free social media marketing disappears in favour of paid amplification? Social media expert Chris Bishop, founder …

It might seem difficult to believe, but despite now chalking up over 100 million users, message and video sharing platform Snapchat has …

Snapchat | Purecontent