social media

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Marketers are always looking for new ways to drive traffic to content, and the social media site of the moment, Instagram, might …

Keyword research Manually searching for keywords is a pain and unnecessary in a world where digital tools can not only reduce the …

Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …

Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …

The dangers of being featured alongside dangerous or extremist ads online have been outlined again by a new study from the Trustworthy …

Formatting is the canvas Words are the root of content marketing materials, but you also need to support high-quality prose and messages …

Creating “attention-grabbing” content is crucial for brands eager to tap into the psychological motivations of high-level tech buyers, according to a new …

Brands using influencers to amplify the power of content require a steady stream of content to be successful, according to a new …

Social reach Broad metrics are not always the best way to determine the success of your social content efforts, but reach bucks …

Set high standards Creating something truly valuable does take time and effort, but it is a worthy goal for all brands as …

New research by the Local Search Association and SOCi is the second study this week to reveal the importance of localised content …

Creating content and distributing it on social media can be challenging if you are a micro or small enterprise without access to …

More than half of consumers unfollow brands on social media if they post “irrelevant content”, while a third will turn off if …

Driving engagement on social media is becoming more challenging due to the rise of ads and the ongoing quest for visibility on …

Almost all social media users now visit four or more platforms every day and visual content still rules the roost in terms …

Brands could benefit from publishing engaging news content on social media in 2019 as a fifth of US adults now use Facebook, …

Social media marketing is a constant headache for the majority of small enterprises, but those struggling are determined not to quit due …

Social media remains one of the best tools for digital marketers, but constant algorithm and policy changes across many of the most …

Digital content marketing is evolving. Businesses must ensure that content campaigns and strategies keep abreast of change, so they remain at the …

social media | Purecontent