August, 2016

All the posts published.

Twitter has announced that it will begin sharing ad revenue generated from videos published on the platform with individual content creators. The …

Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …

SnapChat is set to launch a behavioural targeting tool that will enable brands and publishers to tailor their content marketing campaigns using …

WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …

Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …

Google has confirmed that it will soon be punishing publishers who use pop-up ads on mobile that are hard to dismiss. Google …

Brands are placing a greater emphasis on social media in their content marketing strategies, according to the second annual Marketing Monitor study …

A new report by digital marketing enterprise Regalix has shown that B2B marketers are embracing new data analytics to optimise their content …

Google AdWords Express is aiming to make it easier for SMEs to optimise their advertising and marketing campaigns with several new features. …

Pinterest has launched a new video advertising initiative called Promoted Video, bringing it in line with other social media sites such as …

A new article by The Wall Street Journal has revealed that only around 40 companies in the US have received certification for …

Twitter has rolled out a new marketing tool for brands and publishers called Promoted #Stickers that will enable them to feature in …

Google AdWords is changing the Quality Score for new and low-activity keywords, with both set to be reported as “null” from 12 …

Pinterest is making it easier for publishers and brands to buy the ads that they like with a new impression-based ad auction …

US enterprises are now deploying eight different marketing channels on average, with website and social media the most used, according to a …

Facebook is taking the fight to ad blockers with new tech that blends organic content and HTML for its ads on desktop. …

Local search is currently the most popular form of marketing for small- and medium-sized businesses in the United States, according to a …

Brands and publishers on Facebook might have noticed a few changes to their Pages recently, as the social media platform is slowly …

Instagram has launched a new Stories feature that allows users to share content via a slideshow format that will only be available …

Social networking site LinkedIn is finally embracing video content with a new initiative for top influencers. The short clip format will be …

Google has announced that it will be extending its Accelerated Mobile Pages (AMP) initiative to all organic mobile search results in the …

A new study carried out by information tech specialist Bitkom suggests that the value of digital news content in Europe is increasing.  …

Brands and publishers need more help to optimise their content marketing strategies for a global audience, according to a new research paper. …

2016 August | Purecontent