July, 2017

All the posts published.

Almost two-thirds of customers want marketing content to be tailored to their specific needs and “pain points,” according to a new study …

Brands in east Asia deemed content as one of their most effective marketing channels last year, but the majority are still struggling …

Brands that publish educational content on social media have a better chance of pushing consumers along the sales cycle, according to a …

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Brands on Instagram will now be able to get a better snapshot of the performance of their organic content campaigns after the …

Automotive brands should focus on user experience rather than promoting attributes when creating videos and ads, according to new recommendations published by …

YouTube is continuing its crackdown on extremist content by redirecting searches for terrorist articles and videos to a playlist of clips that …

The majority of marketers are not satisfied with their ability to localise content and are generally failing to invest in strategies to …

Google is set to add a news feed to its mobile app and website in order to present users with content that …

Longer forms of video content drive higher content, according to a new report published by marketing enterprise TwentyThree. While social media platforms …

Twitter has been rated as the best social media platform for B2B marketers, according to a new content marketing report published by …

Brands can enjoy more success with their content marketing campaigns by publishing articles and videos that add value to their product or …

The vast majority of marketers say that their enterprises now believe that content is a vital business asset, but almost half admit …

A recent report by MediaRadar suggests that marketers and advertisers are now doubling down on the quality of content following a notable …

One-third of marketers are struggling to establish a content strategy that provides them with the ability and capacity to deliver a regular …

Brands can use podcasts to build an audience if they focus on a “content first and marketing second” approach, according to popular …

Brands should focus on creating content that is entertaining and relevant to their audience rather than pushing their own agenda too much, …

High-quality content is vital to social media marketing success, and other factors such as paid ads, profile design and strategies won’t make …

Marketers are more focused on cross-channel integration for their content campaigns than ever before, but the push to reduce silos is proving …

Twitter offers brands the potential for “unmatched engagement” in the social sphere and has the Internet’s best audiences, according to digital expert …

Content Marketing Institute (CMI) has urged brands to overhaul their blogging strategies in order to actively attract and engage with a target …

Facebook continues to clamp down on fake news after revealing that it has tweaked the algorithm for its news feed so that …

July, 2017 | Purecontent