August, 2017

All the posts published.

More than a third of marketers are struggling to determine whether influencer campaigns are actually driving sales, according to a new study …

Instagram Stories is celebrating its first anniversary, and influencer marketing platform Klear has published a new infographic and research that shows exactly …

Facebook arguably has made its biggest move yet to deter certain publishers from posting fake news after announcing that Pages will be …

The vast majority of retailers believe that the production of “rich content” is a high priority and that it delivers a positive …

Personal care brand Gillette increased its engagement with local audiences by migrating to a content strategy that focuses on publishing lower volumes …

Younger social media users are leaving Facebook for more visually oriented platforms such as Instagram and Snapchat, according to a new study …

Facebook is launching new publisher logos for content posted on the platform so that users can determine whether it is trustworthy and …

Millennials are more eager to embrace brands that speak to who they are and serve up content that enhances their “status,” according …

YouTube is now serving up the latest video content with the launch of a new Breaking News carousel for both its mobile …

Digital marketers are eager to improve the reporting, measurement and attribution of content campaigns and will focus more attention on data analytics …

Smaller brands are using Snapchat to deliver content to consumers in a more intimate environment, according to the latest quarterly report about …

UK ad trade group the Institute of Practitioners in Advertising (IPA) has called on Facebook and YouTube to improve the brand safety, …

Marketing software platform HubSpot has urged brands and publishers to reconsider the recent “pivot to video” after claiming that a mix of …

Branded content is more effective when published alongside display ads, according to a new study by Ipsos Connect and Polar. The media …

Global content marketing revenues increased by 14 per cent to $28.1 billion (£21.7 billion) last year and are set to soar at …

Nearly two-thirds of chief marketing officers are planning to invest in content creation for social media during the next 12 months, making …

Pinterest has finally started rolling out its video ad initiative to brands across the globe after a year’s worth of tests and …

Marketers are blurring the line between content and ad creative in order to deliver more relevant and compelling messages to consumers across …

Christmas is still almost five months away, but retailers are already eager to create their marketing campaigns for the holiday season, and …

Lead generation is the most important content metric for gauging marketing success, according to a new report published by SEO platform Publicity.ai. …

Facebook will prioritise fast-loading content in user’s news feeds after tweaking its algorithm to take into account how long it takes to …

Google has lauded the abilities of artificial intelligence (AI) to remove extremist content on its platforms and has pledged to develop advanced …

Pinterest wants to make it easier for users to surface the content that they are looking for by launching a new search …

2017 August | Purecontent