September, 2017

All the posts published.

Since 2012, one word has struck fear into web marketers: Penguin. Google’s famously unforgiving filter, which followed on from 2011’s Panda, knocked …

Publishers are now using traditional demographics less when targeting audiences with organic content, as younger audiences and other users across social and …

MarketingProfs and the Content Marketing Institute have released their latest annual report concerning content marketing trends, budgets and benchmarks. The good news …

Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …

YouTube is making it easier for marketers to create more personalised content for audiences with the launch of several new tools, including …

Consumers actively looking to buy a product or service are three times more likely to complete a purchase after engaging with shoppable …

Facebook is making it easier for marketers to engage with offline audiences after rolling out new features on Thursday. Brands will now …

Prime Minister Theresa May has called on tech giants to do more in the fight to combat the rise of extremist content …

Written articles are the most engaging form of content for social media users, according to a new comprehensive study regarding the most …

Creating premium editorial content and tailored articles and videos for mobile are two of the best tactics for boosting SEO and ranking …

Brands must be able to identify and engage with their addressable audiences in order to drive positive return on investment with their …

YouTube became the latest digital ad giant to pitch directly to brands at international conference Dmexco on Thursday as it revealed that …

Facebook has continued its brand safety drive with the release of several new measures and tools designed to combat fake news providers, …

Instagram has announced an array of new updates designed to make it easier for brands to publish creative organic content on the …

New data privacy rules proposed by the European Commission could have a devastating effect on the digital ad market and wider economy, …

Improving cross media measurement and accessing quality metrics would drive the next wave of digital content and ad spend, according to a …

Over two thirds of adults in the United States now use social media sites to read the latest news, according to a …

Reebok has recently overhauled its content strategy by publishing shoppable images and videos across social media sites, which allows consumers to discover …

Nine out of ten women enjoy content created by brands and prefer the articles and videos that they consume to be authentic …

Consumers are sharing the vast majority of content through private channels such as messaging apps and email rather than social platforms, according …

Snapchat is often defined as the social media domain for tweens and teenagers, but a new study by media agency UM has …

Developing high-quality content to drive better results on search engines is the most important SEO issue to address this year for enterprise …

2017 September | Purecontent