December, 2017

All the posts published.

Brands need to create mobile optimised, platform specific and entertaining content to regularly reach and engage with young audiences on social platforms. …

A new year brings new opportunities for digital marketers to adjust their strategy in order to take advantage of emerging trends. Read …

Brands must become more customer focused, embrace diverse thinking and focus on excellent storytelling to connect and engage with target audiences next …

As 2017 comes to a close, here are the top lessons we’ve learned from local searches this year: Customer data levels the …

Google is hoping to help brands improve the performance of their web pages and content with a new Webmaster Video Series called …

Smart digital marketers know that mobile messaging is the next great platform for reaching motivated consumers. Emojis, GIFs, stickers and other visual …

BBC Storyworks has launched a new measurement tool designed to help marketers gain a better understanding of how their branded or sponsored …

Too often, content and social media marketers overlook the importance of writing style in their campaigns. Yet, it’s essential to think about …

Marketers are now using content to contribute to a narrative with the end goal of being part of a consumer’s daily life, …

Google revealed on Thursday that its supercharged Search Console experience will roll out during early 2018, so marketers can look forward to …

Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …

Organic search was the best performing channel for marketers in 2017 and will be a number one priority again next year as …

Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it …

Consumers believe content published on brand sites and apps is more trustworthy, accurate and credible than similar resources found on social media, …

According to the latest “B2C Content Marketing 2018: Benchmarks, Budgets and Trends” study published by CMI and MarketingProfs, brands value high quality …

Google has recently made official a shift in the way snippets are displayed in search results. A snippet is the page description …

The 2017 Branded Content Benchmarks Report from Pressboard is the latest to highlight the ongoing shift from desktop to mobile after it …

One of the quickest ways to alienate customers is to make your content strategy all about you and the products you sell. …

Google has again urged publishers to optimise content for mobile and consider the look and feel of their creative rather than relying …

Content is set to transform public relations and communications in 2018, but a new study from Version 2.0 Communications has found that …

2017 December | Purecontent