April, 2018

All the posts published.

Snapchat has ended a busy week with the launch of a revamped Spectacles feature, a new policy for the collection of data …

Google has long been able to serve up high-quality written word and visual content, but it now wants to make it easier …

According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …

Content marketing industry leaders want to establish a set of standards and solutions to “clearly differentiate” organic articles, blogs and other resources …

Finding the right keyword strategy is one of the trickiest things about content marketing. Oftentimes, it seems as though the keywords you …

The year is well underway, and several content marketing trends have emerged as ones to watch for 2018. More and more published …

Content marketing grew from a desire to give consumers value rather than a sales pitch. According to some experts, though, a few …

Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …

According to a recent survey from the CMO Club in partnership with Globality, nearly a third of head marketing officers are unhappy …

So much has changed in digital marketing in recent years and search engine algorithms are driving the trend. Google alone changes its …

According to the latest edition of PQ Media’s annual Global Branded Entertainment Forecast, content marketing has quickly grown to a $16bn industry …

Google will serve up additional organic content to mobile users after launching a new “more results” button in search, which will reveal …

Great content marketing is all about standing out from the crowd. But with blog competition increasing every day and display ad click-throughs …

A failure to create shareable content on social media and digital channels can make a brand less “talkworthy” according to new research …

Digital and SEO strategies are always in flux. As big tech companies like Google or Facebook change their algorithms and policies, webmasters …

Digital agencies can play a vital role in the rapid deployment of content across platforms to engage with audiences according to Accenture …

Consumers want brands to serve up content that is not overly personalised and does not push their morals or values according to …

Deindexing web pages can actually help increase site traffic by directing search engines to relative pages and eliminating unrelated pages from popping …

The power of influencers may be waning as a new report by the Association of National Advertisers (ANA) has found that just …

Smart marketers recognise the right time to make changes in the way they spend budget and energy to improve brand exposure and …

Consumers engage with branded content for longer when the sponsored organisation is mentioned only one or two times later in an article …

2018 April | Purecontent