June, 2018

All the posts published.

Google’s new “Speed Update” will put faster loading content centre stage in search engine rankings, but brands that are mobile ready are …

Visual content continues to grow in significance for digital marketers. Unfortunately, the cost and time commitment of working with professional photographers, animators …

Six out of ten financial institutions are planning to increase their investment in content marketing, according to the 2018 Digital Trends in …

One of the keys to successful content marketing is the ability to create and distribute information that engages a target audience. Blogs, …

YouTube is making it easier for brands to publish more creative videos on the platform with a range of new ad tools. …

Travel brands are investing more in content marketing this year to deliver personalised messages across multiple channels, a new study has found. …

Managing a content schedule effectively can make all the difference in marketing strategy. Here are some practical tips for managing an editorial …

Premium news content can set a brand apart in an age when fake news on social media is a growing concern for …

Content production is a huge stumbling block for many marketers. With so much competition for consumer attention online, it can be difficult …

LinkedIn, the social network for professionals, has just rolled out new Sponsored Content carousel ads with customised, swipeable cards. These new ads …

Pinterest has just announced Creative, a new specialty in the Pinterest Marketing Partners programme. Creative joins several other specialty areas on the …

Years ago, businesses believed in the power of “trade secrets”, holding proprietary information or successful habits close and hidden from consumers and …

According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – …

Blogs have long been a crucial element in content marketing, but there is more to creating a successful blog than link building …

According to a recent study by UK-based Zazzle Media, email continues to play a significant role in content marketing strategies, yet companies …

Hoping to cash in on consumers’ growing appetite for video content, Instagram has announced that it will soon allow users to upload …

Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then …

Web pages and content are loading faster following the arrival of GDPR, according to a new analysis from Catchpoint and Marketing Dive. …

Research shows that consumers want to see high-quality videos, graphics and photos from brands. It’s also no secret that the impact of …

Pinterest is hoping to strengthen its claim as a primary hub for branded videos with the arrival of new max width video …

Brands can increase engagement with audiences by using creative storytelling to elicit emotions such as nostalgia and schadenfreude, new research from Topix …

June, 2018 | Purecontent