July, 2018

All the posts published.

In content marketing, the “what” of your message may capture audience attention, but it’s the “how” that really engages them. If content …

Twitter says that it is focusing on being a “healthier” platform for all rather than targeting user growth at all costs after …

Google said that “word count is not indicative of quality” and urged brands to focus on content that is “very important” and …

Goal setting is a crucial element in any content marketing strategy. No matter what you hope to accomplish – generating leads, building …

According to new research by Channel 4, 60% of young people want ad content to be “purpose-driven” rather than merely pushing a …

A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year …

Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …

Content is one of the top digital marketing channels for brands, according to a new survey by Clutch. The findings also indicated …

Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …

Relevant content published across multiple platforms can help cosmetics and beauty brands to push consumers along the buying cycle more effectively, according …

Sometimes, even the most tried-and-tested content marketing strategy will benefit from a bit of a shake-up. If your scheme is starting to …

Content marketing will be the top priority for chief marketing officers (CMOs) this year despite an ongoing struggle to measure the true …

Brands will focus martech investment on content marketing and data solutions during the next 12 months, according to a new study published …

Study after study has shown that strong, high-quality visuals are increasingly crucial in successful content marketing. The age of social media requires …

Google has confirmed that its latest Speed Update is now “rolling out for all users”, marking the arrival of a new algorithm …

According to some estimates, more than 700,000 hours of video are uploaded to YouTube and upwards of 200 million blog posts go …

The FIFA World Cup is almost over, but brands still have time to reach and engage with new audiences by using high-quality …

Digital retailers will invest in voice search and machine learning to improve their content and digital marketing efforts during the next 12 …

According to recent market research, the average mobile user spends less than ten seconds on a website before deciding if it’s worth …

Facebook is not the branded content platform it once was, but a new study suggests that marketers will still benefit from investing …

With so much digital content focused on millennials and emerging consumer demographics, it can be easy to overlook older audiences. However, research …

Written content is the most effective form of content marketing for driving traffic to a website, according to a recent study by …

2018 July | Purecontent