August, 2018

All the posts published.

Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …

Effective planning is essential to creating high-quality, engaging content but too many content marketers fail to make this a priority. If you’re …

Brands are using Facebook to publish content more than ever before as 8.1 million articles, videos and infographics were posted on the …

Spending time and resources on content that fails to get noticed is one of the most frustrating parts of content marketing. If …

Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …

Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …

The big data boom offers content marketers a unique opportunity to analyse every digital interaction with their brand to improve decisions, inform …

Focusing on the “content experience” and following a five-step framework for creation and distribution can help brands to drive a significant increase …

Executing a successful content marketing campaign is not easy in the B2B sector. But brands can overhaul their efforts by taking stock …

Generating content for social media and measuring the impact of email marketing are two areas where brands are struggling, according to the …

Brands need to increase the emotional resonance of content to drive B2B sales, according to a new report published by social networking …

One of the keys to successful content marketing is to maintain a sharp focus on growth. If your strategy isn’t driving development, …

Pinterest wants to increase the visual impact of video content consumption on its platform after confirming an upcoming rollout of a new …

Artificial intelligence technology is changing how companies do business across industries. Even content marketers need to be aware of how AI impacts …

Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …

The Internet of Things (IoT), interactive virtual reality (VR) and transparency are three of the key content marketing trends that brands need …

Connecting with consumers through content is essential, but gathering the right data to inform your strategy can be difficult. A survey can …

Tech enterprise Appier wants to help brands serve up automated content to audiences across multiple channels with a new AI-driven marketing platform. …

Using Google tools to gauge essential metrics is common practice for content marketing professionals. But there are other ways to leverage the …

Content marketing was the most successful strategy for brands by a considerable margin during the last 12 months, according to a new …

Google confirmed midweek that it had released a “broad core algorithm update” after webmasters spotted a slight change in SERPs and traffic. …

Every content marketer has heard the old maxim that “fresh content is king”, and, to some extent, this is absolutely true. Regular …

Organic social media channels are the preferred method of distribution for brands creating video content, according to a new report from Wibbitz. …

2018 August | Purecontent