January, 2019

All the posts published.

The majority of brands now outsource at least one aspect of their content marketing strategy, and with a new Hays report …

Great content is the best method for showcasing expertise and credibility rather than technical ranking factors, according to Google’s search expert …

Sharing high-quality images on social media is an excellent strategy for cutting through the clutter and engaging with target audiences. Just …

YouTube is taking further steps to reduce the visibility of videos that spread misinformation after tweaking its engine with the aim …

A staggering 98% of marketers believe that content is “highly effective” and enterprises are allocating around a quarter of their budgets …

Ranking on the first page of Google and Bing search rankings is a primary objective for marketers, but it can be …

More than half of marketers still have no plans to create content using Google’s Accelerated Mobile Pages (AMP) initiative despite new …

Content has been king for some time now, but 2019 will also see consumers ascend that lofty position as their values, …

American multinational AT&T confirmed on Friday that it would finally make its return to the hugely popular video streaming platform. YouTube …

Content writers and managers will be in high demand in 2019 as content marketing takes on a primary role in organisations, …

Set your goals Objectives and goals should underscore every aspect of your content marketing strategy. You need goals that align with …

Consumers will spend less time watching video advertising by 2023 and brands will have to adapt their content strategies and create …

To fully comprehend the impact of content marketing and to gauge its success, brands need to identify key metrics, track them …

Google’s Senior Webmaster Trends Analyst John Mueller has urged webmasters to create great content rather than focusing on technically well-optimised sites …

Online articles and blogs will be the most popular content format for B2B tech companies aiming to drive both brand and …

Three quarters of brands expect content marketing to grow during the next two years and around half manage campaigns that are …

Six in ten brands are planning to publish more editorial content during the next 12 months, according to a new study released …

A poor brief can undermine the best content marketing efforts from the start, so it makes sense in 2019 to get back …

Nine in ten marketers say that the publication of engaging content drives higher-quality leads compared to other forms of marketing, according to …

Google has denied suggestions that organic search results and paid ads are difficult to differentiate from each other after a survey found …

Content marketing is more than just executing strategies and campaigns. The concept of digital content has been transformed over the last two …

Google has made a subtle change to how certain content is surfaced in search engine results pages. Featured snippets now allow users …

New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …

January, 2019 | Purecontent