September, 2019

All the posts published.

Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in …

Personalised content will be at the top of the marketing to-do list for business-to-business organisations in 2020, according to a new study …

Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …

Google released its latest broad core algorithm update late on Tuesday (24th September) after giving webmasters a heads-up via a tweet and …

Keyword research Manually searching for keywords is a pain and unnecessary in a world where digital tools can not only reduce the …

Mobile is now truly a disruptive force in marketing, according to a new report by WARC. The report shows that 94% of …

B2B brands delivering ‘buyer enablement’ content through the right channels can drastically increase a buyer’s confidence when making decisions and drive sales …

Maximising your content marketing budget will drive better return on investment and make your campaigns more streamlined and efficient. Here are five …

Google is now breaking down the ‘key moments’ in videos with a visual timeline as it continues its efforts to help users …

Google’s search algorithm is ever changing, so it makes sense to seek out a few alternative traffic sources for your content. Target …

Authoritative news content will remain “highly visible” in Google for a longer period after the search giant tweaked its algorithm to add …

IT professionals are baffled by the constant use of buzzwords such as ‘call to action’ and ‘omnichannel’ and believe that they are …

Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …

As the battle for dominance in search engines reaches fever pitch, a new study by Yext and Forbes has found just 50% …

Website changes A decade ago, copy on websites was primarily centred on product descriptions, with webpages largely being a product or service …

Google’s John Mueller says that broad core algorithm updates do not aim to penalise webpages and instead merely push content that is …

Ad viewability in the UK increased to 70.9% during the first half of the year, a rise of 7.5 percentage points, following …

Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …

Blogs are the preferred content marketing format for B2B marketers attempting to drive lead gen and awareness, according to a new report …

Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …

Google will let Search Console users mix the old with the new when it launches its updated version of the service in …

September, 2019 | Purecontent