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December, 2019

All the posts published.

User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …

Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …

How Google rates the Expertise, Authority and Trust (E-A-T) of a website is more important for hubs where information is “critical for …

Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …

Google may have traditional search locked down, but it currently lags behind Apple and Microsoft in the virtual assistant market, according to …

Search engine optimisation is always evolving, with new algorithms and updates rolling out nearly every week. This can create uncertainty for marketers, …

Google’s crackdown on fake news has helped it to hit a new milestone of serving up 11m fact-checked articles every single day. …

Google will now more accurately report Indexed Pages in Search Console following the rollout of an update earlier this week (15th December). …

Social media management is defined as the process of creating content and scheduling it for release on leading social platforms such as …

Travel brands need to create and distribute genuine content to win over customers tired of seeing stock images with perfect beaches and …

Digital marketing is here to stay, but with a new decade just a couple of weeks away, you might find value in …

Google is helping marketers to discover top trending product searches with the launch of a new website called ‘Shopping 100’. On Friday, …

The majority of B2C companies are now outsourcing one or more of their content marketing activities, according to the latest annual ‘B2C …

Google’s BERT technology has shaken up the SEO world in recent weeks and its impact will continue to be felt into 2020, …

Google is now revolutionising search results worldwide with its BERT technology after confirming on Tuesday that the advanced algorithm is live globally …

Have you ever wondered why your content marketing isn’t going as planned? Content can fail for a whole variety of reasons, and …

Personalisation is set to be a key growth driver in marketing in 2020, but a new study by Gartner says that marketers …

The way that search results are structured may be helping webpages listed lower on the first page of rankings to get views …

A CMI study found that a third of organisations are doing a poor or average job of bringing metrics and goals together …

Google is now using an AI-based system called neural matching to improve the quality of local search results and confirmed on Tuesday …

2020 is now less than a month away, and with the new decade will come an opportunity to update and overhaul B2B …

Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts …

December 2019 - Purecontent