January, 2020

All the posts published.
Digital skills a “key gap” for financial companies as workplace culture stagnates

A third of financial brands believe that digital skills are a “key gap” in their business, while just a quarter believe that …

In our previous blog post, we looked at three ways to use content to meet the rising digital expectations of customers and …

Marketers to expect major growth in content-driven campaigns in 2020:21

The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …

Three ways to meet rising digital expectations in the B2B industry

Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …

Google rolled out an update on Wednesday (22nd January) to prevent webpages from being duplicated on the first page of SERPs after …

Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality …

In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …

Google’s core algorithm update for January delivered “incredible increases” for niche content and had an impact across almost every category, according to …

Content

The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …

Google has confirmed that structured data has no impact on search engine rankings and is merely a way to make pages appear …

Google’s January core update is big, and nearly complete

Most of the January core update from Google, which began its rollout this Monday (13th January) at midday, has been completed, the …

A social media marketing veteran has highlighted four common errors that businesses (fledgeling firms especially) make with their social media content – …

A marketing expert has shared his top strategies for creating the most engaging, tailored and customer-satisfying content for 2020. Writing in the …

Google’s Danny Sullivan announced via Twitter this Monday morning that the search colossus was rolling out a new core update. Essentially, this …

Business ratings and reviews giant Yelp has intensified its efforts to crack down on fake business reviews by targeting phoney ‘review rings’. …

Instagram’s meteoric rise to success was one of the major social media stories in the 2010s, but user growth may finally be …

Productivity boosting tips

Just a third of US workers feel engaged, according to a recent report by Gallup, and this detachment costs up to $605bn …

YouTube has banned all personalised ads on videos that are “made for kids” as it continues its efforts to improve child safety …

Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …

A company’s ‘ethics’ are now a prime consideration for consumers prior to purchase, with eight in 10 people now taking the time …

Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” …

A new year and decade are finally here, but one thing that will not change in 2020 is the importance of social …

January 2020 - Purecontent