Jo Cook

All the posts published.

Be mobile-friendly ‘Mobile readiness’ is a well-worn phrase now but is no less relevant as consumers demand greater quantities of content optimised …

Three-quarters of brands say that content marketing increases leads and engagement, but to really get the most out of campaigns and drive …

With just three months of the year left, marketers now have their eye on strategies for 2020, and as content marketing takes …

Maximising your content marketing budget will drive better return on investment and make your campaigns more streamlined and efficient. Here are five …

Website changes A decade ago, copy on websites was primarily centred on product descriptions, with webpages largely being a product or service …

Publishing high-quality content is a very important piece of the marketing puzzle, but you also need to keep an eye on the …

Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …

Driving engagement on social media is becoming more challenging due to the rise of ads and the ongoing quest for visibility on …

Content has been king for some time now, but 2019 will also see consumers ascend that lofty position as their values, …

Three quarters of brands expect content marketing to grow during the next two years and around half manage campaigns that are …

Visual content can be the cornerstone of any marketing campaign, whether it’s a meticulously researched and engaging infographic to educate consumers or …

Creating content marketing materials for B2B buyers is a whole different ball game compared to the B2C equivalent. B2B transactions are fundamentally …

Vertical content has entered the mainstream during the last few years due to the remarkable rise of smartphones and the way that …

Content marketing can transform a brand’s ability to connect and engage with audiences and stimulate interest in products and services, but getting …

The art of blogging appears to have taken a backseat due to the rise of video and other forms of visual marketing, …

High-quality creative underscores every successful content marketing campaign, but you also need to hone a few other strategies to amplify reach and …

Executing a successful content marketing campaign is not easy in the B2B sector. But brands can overhaul their efforts by taking stock …

Goal setting is a crucial element in any content marketing strategy. No matter what you hope to accomplish – generating leads, building …

Study after study has shown that strong, high-quality visuals are increasingly crucial in successful content marketing. The age of social media requires …

With so much digital content focused on millennials and emerging consumer demographics, it can be easy to overlook older audiences. However, research …

Years ago, businesses believed in the power of “trade secrets”, holding proprietary information or successful habits close and hidden from consumers and …

Not all digital marketers agree about the effectiveness of A/B testing. Certainly, when it’s done poorly A/B testing can be an unnecessary …

Feelings can be a hugely motivating factor in the way people search for things online. Though feeling-oriented searches are often backed by …

Finding the right keyword strategy is one of the trickiest things about content marketing. Oftentimes, it seems as though the keywords you …

One of the driving digital marketing trends of the past year has been the way content influences search engine optimisation. Those on …

Voice search is changing the way people get information. With millions of voice-first devices like Google Home and Amazon Alexa currently in …

Even if you’re an experienced digital marketer, it’s easy to become overwhelmed by the breadth of information collected and reported by Google …

You already know the importance of maintaining a blog for your business. You’ve worked hard to keep it up to date with …

If your social media strategy could use a bit of a refresher, try these under-appreciated tips to help build your brand awareness, …

Facebook Messenger’s newly released ads feature has made it easier than ever to reach potential customers. Yet striking the right tone and …

Google has announced a limited roll-out of its mobile-first index, offering the platform to a handful of sites that have been closely …

A new year brings new opportunities for digital marketers to adjust their strategy in order to take advantage of emerging trends. Read …

Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it …

Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales …

The vast majority of content marketers are planning to spend more on transcreation and translation services in 2018 as they attempt to …

Major brands like Geico, Under Armour, and Coca-Cola are able to experiment with different content marketing strategies because they have the kinds …

Jo Cook, Author at Purecontent

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