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SHARING OUR THOUGHTS

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.

‘Quality of content’ tops Google’s search priority list, say SEO experts

The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …

Content marketing is a fundamental aspect of excellent consumer experiences and plays a major role in bringing “moving parts” together to satisfy …

Six common social media mistakes you need to avoid

There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …

UK government’s AI advisor wants to regulate social media algorithms

The UK government’s AI advisory body believes that new laws are required to control social media algorithms and regulate how tech giants …

Optimise your content marketing strategy with these five trends

Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …

Copywriting and SEO are among the top five trends and hard skills for marketing teams to incorporate during the 2020s, according to …

Digital skills a “key gap” for financial companies as workplace culture stagnates

A third of financial brands believe that digital skills are a “key gap” in their business, while just a quarter believe that …

In our previous blog post, we looked at three ways to use content to meet the rising digital expectations of customers and …

Marketers to expect major growth in content-driven campaigns in 2020:21

The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …

Three ways to meet rising digital expectations in the B2B industry

Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …

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