Companies with revenues in the billions can inspire business owners to work harder and expand their reach. For example, Under Armour and Coca-Cola, both large international companies, are leaders in their respective markets that constantly utilise new methods to ensure that their growth continues.
One of the most successful techniques that these companies use to expand is content marketing. By studying this and other methods, smaller businesses can also learn how to increase their sales effectively.
While people might think of Under Armour as a company that merely sells clothing, a closer look at its business strategy shows that it also produces a large amount of content. Under Armour’s website features an online health blog that is in the same league as the best health video channels and blogs.
Under Armour also has a free smartphone app called MyFitnessPal, which over 175 million people use and enjoy. It is a highly respected health app for tracking food consumption, logging exercise activity and finding crucial health information. The app is a source for many videos, podcasts and articles.
The Internet is now the main place where people go to find information about any topic imaginable. Under Armour realises the importance of content and has spent heavily to ensure that online searches via Google and other search engines direct users to their site. The company is a textbook example of how to create content to keep in touch with existing customers and attract new ones.
Coca-Cola has gone from being one of the favourite US soft drinks to having a global presence. It is a master at focusing content on social media to remind customers about its brand. Whenever Coca-Cola shares an article or other content on social media, its only purpose is to drive visitors to its website.
Once people arrive on its site, the company tries to make sales, direct users to a promotional offer and gather customer information. Businesses that want to emulate Coca-Cola should be sure that any content that they share on social media informs visitors of the benefits of their products and encourages them to visit their websites.