Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools to manage their marketing campaigns on Facebook, Twitter, LinkedIn and other leading platforms more effectively.
Contently Social will include enhanced social integrations to enable brands to create and publish content across a variety of channels seamlessly from one intuitive hub. This feature means that brands will finally be able to bring together social posts and videos with other content marketing materials, which will streamline the processes involved considerably.
The new solution will also aid in the sourcing of freelance social creators and brand editors to produce content that is suited to each channel and adheres to brand guidelines. Contently claims that the tech will be invaluable for brands in a social landscape that is becoming increasingly complex.
“As social platforms have grown up and increasingly become destinations unto themselves, social publishing has become deceivingly complex,” Dave Goldberg, Contently’s Chief Technology Officer and Co-Founder, said. “To do effective content marketing across channels, brands need technology to ensure quality control and to increase efficiency, as well as skilled professionals to oversee the process.”
The growing importance of social was highlighted in a new study by consultancy company TNS, which showed that social is now the number one metric for performance analytics and the top element for marketing planning. More than 90 per cent of businesses now use social networks according to the report, with the majority stating that it is critical for engaging customers and increasing brand awareness.
Contently Social will feed into the focus on social by offering publishing and content optimisation for all channels. Users will be able to post content directly to Facebook, Twitter and LinkedIn with a single click and then track performance and social analytics in one place. It will also be possible to schedule posts for a target audience at optimal times.
Contently’s VP of Enterprise Services, John Hazard, said that the service would help to bring an end to the disconnect in content marketing that often occurs when content is published by one team and then picked up by another for use on social channels.