It was announced this week that social networking site Twitter has acquired Gnip, a Colorado based social data provider that has already been working with the site for some years.
Twitter uses Gnip to help them acquire deeper insights into the huge number of data that flows through the site on a daily basis. Gnip has access to every tweet that runs through the site, and is known as the ‘firehose’. It is a crucial data resource, which will help individuals, businesses and organisations target their specific customer base with interesting and up to date content.
Jana Messerschmidt, Twitter’s VP of Platform, revealed the plans on the Twitter blog: “Together with Gnip we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses, big and small, around the world, can drive innovation using unique content that is shared on Twitter.” She went on to describe Gnip’s purpose as essentially “collecting and digesting” Twitter’s data, and then “delivering the most essential tweets to partners”.
Chris Moody, Gnip’s CEO, added that Gnip’s role was also to act as a mediator between Twitter and external companies who wish to access Twitter’s database: “Combining forces with Twitter allows us to go much faster and deeper,” he said. “We’ll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions.”