Facebook is introducing an all-in-one inbox for businesses so that they can effectively track and manage all of their communications across the social platform itself, Messenger and Instagram from one intuitive hub. Brands will be able to link their channels via the Pages application when the feature officially rolls out “in the coming weeks.”
In a blog post announcing the single inbox, Facebook revealed that Pages now receives a collective total of nearly five billion messages, comments and visitor posts every month. It claims that the latest update will make it easier for publishers to access their important content and communicate with customers on mobile devices at any time.
This means that those using the updated inbox will be able to respond to all of their enquiries across three channels within one single app. In order to do this, users only have to tap on the content that they want to respond to, whether it consists of messages, visitor posts or comments. This should make workflows much more efficient and eliminate time-consuming switching between apps and sites.
Facebook has been testing the updated inbox with specific partners, and the feedback has been positive. Nicssential Oils Silver admin Nicole Chase said: “The new and improved inbox gives me a quick snapshot of all media channels in an organised and succinct way. It cuts down the time I spend on administrative tasks by around 12 per cent, and it allows me to provide a more detailed and personalised service.”
The inbox is set to arrive before the end of the year, but Pages users can begin the process for integration now by clicking the messaging icon located at the bottom of the app and logging into their Instagram accounts. Any accounts that are already linked will automatically get the update when it arrives in the near future.
Facebook concludes: “If you actively manage communications for your business across Facebook, Messenger and Instagram, you can save time with the updated inbox by responding to all enquiries within a single app. You’ll be able to quickly scan all three channels for new updates and feel confident that you’re not missing an important message.”