It will now be easier for journalists and media companies to discover and insert newsworthy content from Facebook, thanks to the launch of FB Newswire. Set up by Facebook and News corps’ Storyful, FB Newswire will be used as a resource for journalists to accumulate content, which has been shared, publically by individuals and organisations across the world.
Storyful, which is based in Dublin, was founded in 2010 and describes itself as a social news agency – researching, acquiring and distributing newsworthy content from social media sites. Bought by News corp last year for £15m, its partnership with Facebook, and its 1 billion plus global users, will enable it to stream news stories from around the world.
Storyful’s managing Editor, Aine Kerr, said: “Storyful’s discovery technology and expert journalists will bring a new layer of verification, expert curation and community engagement to content on [Facebook].”
Chief executive of News Corp, Robert Thomson, believes that Storyful will be successful in blending the traditions of journalistic standards to the contemporary digital age, saying that it is “separating the substantial from the superficial and the real from the fake. It has set a benchmark for the authentication of user-generated content and is becoming increasingly adept at monetising that content.”
Facebook’s director of news, Andy Mitchell, was also positive about the new partnership: “In Storyful, we’re excited to have found a partner with a track record of understanding both the potential of the social web as a key resource for media as well as the tools that newsrooms need to utilise it.”