There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking on the first page of Google and Bing SERPs. Creating high-quality content marketing is the best way to leverage the written word to benefit your business organically. You should aim to communicate your company’s USP as well as solving consumers’ problems and serving their wants and needs.
Building connections will also add mileage to your content marketing efforts by amplifying its reach and ability to actually end up in front of the eyes and ears of target audiences. Link building plays a part here, but you should also strive to cultivate authentic relationships with third parties and influencers. Upping your media relations game could give you a competitive edge.
Strengthening brand image recognition can push your content higher up listings. This requires communication and is an extension of the desire to build connections. The best way to communicate for both SMEs and large corporations is to interact and engage via verified accounts on social media. Platforms such as Twitter and Facebook will help you to make your brand more relevant, which leads to more people clicking through to your website from search.
Data and analytics can also transform your SEO efforts, but you need to hone in the right metrics and information to achieve this aim. Data won’t lead to better ranking automatically, but it can help you with the answers if you know the questions to ask. You should try to get a complete understanding of search intent so that you can be in the right place at the right time to deliver content that matters.
Getting to grips with technical SEO can also give your campaign a much-needed leg-up. You don’t need to be a coding expert, but you should be able to make website optimisation in order to make it easy for search engines to crawl and index your site effectively, which will then lead to better organic search performance. Hiring an SEO professional may also be a good idea moving forward.