Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe that blogs are the most efficient tactic, and there really is no better place to start if you have recently decided to invest in content marketing.
Hiring a copywriter is recommended to get your blog up and running, so consider working with an agency to access a talented team of copywriters. After partnering with a third party, make sure to provide them with enough information about your brand and any possible topics and keywords.
Videos are often viewed as the go-to visual medium, but infographics can be just as effective when distributed through the right channels. Infographics are a powerful tool as they can stand alone or be inserted within articles and blogs to deliver timely facts and complex data in an engaging manner.
Once again, agencies can help you to create infographics.
A newsletter will allow you to engage with audiences on a regular basis and pack in a range of different topics and information for them. Newsletters are a low-cost option as it is easy to create a simple template and add in brand-focused fonts and colours.
Try to maintain a consistent schedule for your newsletters – say weekly or monthly – and always have something new and unique to say. You can also use newsletters as a means of providing offers and vouchers to clients and customers.
Pinterest has been overshadowed by Instagram and Twitter during the last 12 months but is still a powerful social media platform for content marketers. More than 250 million users log onto Pinterest every month and are eager to consume and interact with content such as how-tos, listicles and recipes. Simple content done well will resonate here.
Converting readers into customers may also be easier as research shows that 87% of users on the platform have completed a purchase after first seeing a product on Pinterest.
With 2020 just a month away, any of the content mediums listed here could be the key to your success next year.