The humble blog post is one of the oldest forms of content marketing, but it has never been more relevant in an age when cost-effective organic results are so highly sought after. Here are a few tips that could help your brand to take blogging to the next level this year.
Long-form blogs with around 1,000 words are perfect for serving up the unique insights and in-depth information that consumers now crave. Therefore, spending a little more time on each of your posts can really make a difference. You should aim for both quality and quantity in 2019. If you need additional support, then consider outsourcing some of your work to a third party.
In addition to mixing up your word counts, topics and keywords, try to support your most salient points with engaging images and infographics. Just 19% of marketers add video to their articles, so step up and embrace visual cues.
Get a formal editor
Almost half of writers edit their own work, according to the recent “Blogging Statistics and Trends” survey by Orbit Media. This can be a problem as writers are less likely to spot grammatically incorrect phrases or spelling mistakes after completing thousands of words of copy. Using a team of formal editors can transform the quality of your final output. The survey found that results are 50% better when this system is used.
If you are struggling to source a skilled editor for your work, then consider working with an agency that will deploy a team of writers for your blog and then edit it separately afterwards to ensure that it meets the highest standards. Real editing will make it easier for your brand to produce copy that is flawless in tone, style and delivery.
Update older content
A single blog post requires a considerable amount of time, investment and skill, so why abandon it entirely after it has been published? “Evergreen” content is a major trend for 2019. It makes sense to update older blogs so that they remain relevant for the reader. You also benefit as evergreen blogs are twice as likely to deliver strong results.