Publishers and brands will soon be able to see Google Analytics and Search Console metrics side-by-side in the same report as part of a new major update, which will be rolling out in the coming weeks. This means that users will get a complete overview of how a website is performing in organic search results for the first time.
Previously, Search Console and Google Analytics could be linked, and statistics for each could be viewed in isolation. The new deeper integration will now combine both of these sources at the landing page level to deliver a full range of Conversion, Behaviour and Acquisition metrics for users.
It will also provide new capabilities, such as the ability to track bounce rates, learn queries that are ranking highly for each landing page and segment organic performance in a new Devices report section. Here, users will be able to see how web pages are faring on mobile, tablet and desktop.
“Each of these new reports will display how your organic search traffic performs,” Google said in a blog post. “As data is joined at the landing page level, Landing Pages, Countries and Devices will show both Search Console and Google Analytics data, while the Queries report will only show Search Console data for individual queries. The same search queries will display in Google Analytics as you see in Search Console today.”
Google also said that some Analytics features will not be available in Search Console, including segmentation. It added: “Any segment that is applied to the new combined reports will only apply to Google Analytics data. You may also see that clicks from Search Console may differ from total sessions in Google Analytics.”
To access the combined reports, brands must make sure that they have enabled the Search Console data sharing setting under the Admin tab. They will then be able to navigate to a new Search Console section beneath an Acquisition tab in Google Analytics. Google also revealed on Thursday that it had rolled out its latest mobile-friendly algorithm update, which will provide an additional ranking boost to sites geared towards mobile in SERPs.