Matt Cutts is seeking feedback about adding new features and improving Google’s Webmaster tools. In a personal blog post today, the head of search spam offered some of his thoughts while asking for user opinion to guide 2014 enhancements.
The Google guru was happy to report that as a result of a similar post a few years back, many of the user requests have now been delivered. For example, improvements to the Webmaster interface that allows users to verify their sites and receive alerts of manually generated webspam actions. Further amendments have seen extra resources addressing security issues and the detection of site hacking. The facility for owners to view backlinks pointing to their sites was an additional welcome step forward.
Mr Cutts also mentioned that many hours had been spent in other areas to further assist site owners besides those within Google Webmaster Tools. He points to the 500 videos offering practical advice that have been viewed by 15 million users, and the Google+ Hangouts developed to help site owners.
With these enhancements in mind, the Google expert asks: “What would you like to see from Webmaster Tools (or the larger team) in 2014?”
Having the wisdom of his years at the helm in the industry, Cutts is well positioned to offer valuable suggestions about the features he thinks site owners may want. He sees the facility for making it easier and faster to claim Google Authorship as an important feature, together with improved tools for the detection of duplicate content.
It’s an interesting insight into his opinion and current thinking and even if many of his ideas do not come to fruition, it provides a great opportunity for site owners to have their say. Currently, the post is attracting lots of comments and plenty of material for Google to consider.
While this is positive news, offering valuable support for site owners, other recent Google measures have seemingly disadvantaged them. Heightened privacy measures, with the encryption of search terms, is a worthy addition and adds protection for end users; however, it also adds a potential further difficulty for business owners and marketers, in trying to assess their site’s ranking and performance in search results.