Sales over the Christmas holiday period can be the biggest of the year for many businesses, and as online transactions are becoming ever more influential to the bottom line, digital marketing needs even more attention in December.
You can make the most of the festive buying frenzy by making sure your online marketing campaign is tweaked to give you the best profile and search engine rankings you can get.
Targeted word list
Keywords are important all year round, but for the Christmas season, there are plenty more opportunities to be creative.
Driving direct traffic towards your website is the way to get maximum conversions, and organic search is still one of the biggest factors in the quantity of hits.
You will know what your target customers are likely to be searching for, but often it takes an outside view to choose the correct keywords. That’s where using SEO professionals comes in and can really make a difference.
Important though they are, keywords are no longer the most essential element of an online marketing campaign. Today, every business website needs well-written and authoritative content in order to be considered for top rankings by all the major search engines.
By working out what aspects of your goods or services may have particular appeal at this time of year, you can adapt content to match seasonal search variations amongst your target demographic.
Mobile and cross-channel
There’s no getting away from the fact that mobile devices are increasingly becoming the method of choice for many people when it comes to going online.
This means that mobile shopping is responsible for more purchases than ever, and the trend doesn’t look like it is going to slow down any time soon.
The whole area of mobile cannot be neglected if you want a successful holiday season, and it isn’t too difficult to make sure you have everything in place.
Making sure your site is mobile-ready is straightforward as you can use Google’s online test and check out their mobile best practices advice. Having clear and clutter-free web design is essential for mobile users, but it is something that can help in all other areas of your digital identity, too.