The planning, creative and distribution phases of content marketing take up a significant portion of your time and resources, so you don’t want to be waiting around for blogs and videos to feature in Google for days or weeks afterwards. Here are a few tips for streamlining the process and helping Google to index and rank your content quickly.
Indexing is the name of the game in SEO. It is important to submit your URLs quickly so Google can begin crawling it so it features in search engine page rankings. There are a range of tools available for this purpose, but perhaps the best is the URL Inspection tool within Search Console. Submitting your URL via this tool will place your content ahead of the pack and into a priority crawl queue.
Sitemaps are another great method for getting URLs indexed quickly. You can use the Search Console Sitemap Report to submit sitemaps, which provide info about the content on your site. Webmasters can, therefore, specify info about their pages and set a hierarchy of specific content elements to aid crawling in search engines.
Google has rolled out new APIs in recent months to supercharge the crawling and indexing process. SEOs have been experimenting with the new APIs and have experienced success with a myriad of content types. This is more of an advanced technique, and the methodology brands are using continues to evolve. You can check out Google’s own Indexing API documentation to find out exactly how to use them for your own benefit.
Social sharing is a simple method for boosting content ranking from the get-go. Content aggregators such as Reddit are often overlooked but can be especially useful. There is a strong link between social shares and the position your content will be appear in SERPs, so taking the time to amplify the reach of materials is worthwhile.
After indexing, ranking content takes precedence. You can rank your content faster by generating search clicks by sharing directly to a Google search result, rather than the primary URL. This will direct audiences to a Google results page and drive greater click-through rates and improve ranking when Google provides auto-generated search queries for users.