Instagram has made a big leap to attract more marketers by making its ads available all around the world.
The company has now started officially rolling out to every marketer, no matter where they are based, after the initial announcement by Facebook some weeks ago.
Bigger than Twitter
Although Instagram is often seen as a niche network, it is actually officially bigger than Twitter. When the roll-out is finished, the chance to take part in advertising campaigns on a rapidly growing social media service is something that will interest many marketers.
Instagram has been around for significantly less time than Twitter, but the backing of parent company Facebook means that in some ways it has been able to punch above its weight.
Only last month, Facebook founder Mark Zuckerberg announced that Instagram had passed the 400 million mark for monthly active users. This represents an additional 100 million users joining the social network since December 2014.
With momentum continuing to increase, the next 100 million will most likely arrive even sooner.
Facebook went into some detail about the way the new ads will work in a blog post.
“Like Facebook ads, Instagram ads feature photos or videos and use Facebook targeting,” it explained.
“Instagram ads that are available through Facebook ad management tools support both brand awareness and direct response objectives, including website clicks, mobile app installs and video views. And soon Instagram ads bought through the same tools will be available with more objectives, including website conversions,” the post continued.
With 75% of Instagram users currently outside of the US, the impact of the global roll-out takes on an extra level of significance.
Available for purchase through Facebook’s Power Editor, Instagram Ads API and some Facebook Marketing Partners, advertisers in important markets and countries as far afield as Russia, South Africa, Hong Kong, India and Korea will now be able to make full use of the new opportunities.
“With our new advertising offerings, we want to empower highly engaged Instagrammers to learn more and do more on the platform,” the company added.